Each week LCF News brings you a roundup of the most interesting stories impacting the fashion industry.
What a lot of croc…
Balenciaga under Demna Gvasalia has been doing its best to troll us lately. Have you seen their website redesign and *that* new logo announcement? Their latest social media attention grab saw them send 10″ platform Crocs down the catwalk. The much-maligned shoe was adorned with Instagram-esque avocado, French bulldog and flower charms. The appearance of the Crocs, a year after Christopher Kane showed his bejewelled versions, sent the fashion press and social media followers into a tizz. Which we guess was the point!
Stefano, step away from the phone part 2
We’ve talked about Stefano Gabbana’s lack of grace when it comes to criticism and this week he was at it again. When Instagram police @diet_prada called out the similarities between D&G’s visual merchandising and that of Gucci’s #GucciGhost collaboration, Stefano went on the attack telling @diet_prada “dear you need to take fashion lesson in some school before to speak 😂😂❤️❤️ information is the top in fashion history.” The full exchange can be seen here. Stefano if you need some social media advice LCF is happy to help.
Conde Nast will be the first major publishing house to launch a brand aimed at the LGBTQ community. It was announced this week that Them will be a multi-platform publication headed up by Teen Vogue’s Philip Picardi and backed by Anna Wintour. Targeting Generation Z, the title aims to “showcase the voices and perspectives of people in the community, and prove through our storytelling that, by celebrating them, we’re really celebrating all of us.”
Victoria’s Secrets has announced a first of its kind collaboration with Olivier Rousteing’s Balmain. The fashion house will create looks for the annual show and then a capsule collection which will go into stores on 29 November. Currently, there is only an Instagram illustration and a blurry video to offer any indication to what the collaboration will involve but knowing Balmain and VS there will be some jewels, fishnet and lots of embellishment.
Alexa, what should I wear?
Menswear label Perry Ellis has introduced a styling service using Amazon Alexa. The voice-activated service allows men to ask for advice on what to wear on over 150 different occasions like a Skype interview, a wedding and er… Mardi Gras. Users are then emailed suggestions from Perry Ellis. The service has been created in response to a survey that says 36% of men have missed an event because they didn’t know what to wear.
For more industry insight follow @LCFLondon.