Fashion Imaging and Illustration students design assets for Bethany Williams new collection

Year 2 BA (Hons) Fashion Imaging and Illustration students were tasked with a brief to create animations to promote Bethany William's new collection that's just landed in stores – The Hands That Heal Us. The students have explored their immediate responses to the themes the collection explores, and have been challenged to create a commercial piece of work with Bethany Williams as the live client. The designs needed to encompass a key element of the collection theme, be that the makers, community, or tools used in making the collection. The collection is inspired by the ever-growing community of makers, creatives, and local and social manufacturers all of whom play an integral part in the Bethany Williams brand and supply chain.

"Working to a live industry brief with a ‘real world’ context and a timeframe for completion was an invaluable experience for our students. Being able to gain an insight into the ethos and practices of Bethany Williams as a brand, during our unit which had sustainability embedded into its core, was very inspiring. The opportunity to receive feedback on their work from the Bethany Williams’ team has enriched our student experience and helped them to develop subject specific skills and to better understand their role in the industry as future creative practitioners." - Ana Stankovic-Fitzgerald - Lecturer BA (Hons) Fashion Imaging and Illustration