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Postgraduate

MA Fashion, Film and Digital Production

Still from film of two females, one real and one robot, looking at each other.
Student work by Runqi He | MA Fashion Film and Digital Production | Graduate Showcase | London College of Fashion | University of Arts London
College
London College of Fashion
Start date
September 2023
Course length
15 months

This course provides a unique opportunity to bridge the gap of specialist subject knowledge in fashion in combination with digital media practice. Utilising experimental media techniques and technologies, you will produce a range of innovative moving image outcomes. We are looking for natural storytellers who want to break new ground through the visual representation of fashion narratives. You will exit the course with a new portfolio to support your progression to industry or further research.

Applications closed 2023/24

We are no longer accepting applications for 2023/24 entry to this course.

Visit the Courses with places available page for a full list of UAL courses that are open for application.

Why choose this course at London College of Fashion

  • Unique Course: There are currently no other MA courses that focus exclusively on Fashion Film and Digital Production, making the MA in Fashion, Film and Digital Production, a unique course in a specialist subject area.
  • Redefine the genre of Fashion Film: As a student on this course, you are in a unique position to be able to redefine and develop Fashion Film as a genre within the context of a specialist fashion college. You will be supported to challenge and develop the narrative of fashion imaging through critical engagement with the genre and in the development of entrepreneurial ideas and creation of pioneering work in this rapidly developing and under researched area.
  • Specialist Education: The specialist nature of the London College of Fashion and the London context of the course provides students with unrivalled access to and input from leaders in the digital fashion film industry. You also have direct access to London cultural and art venues and events providing opportunities for industry screenings, networking events and LCF careers services support.
  • Advice from Researchers: You will have access to and advice from leading Fashion Film researchers who are aligned to the School of Media and Communication, enabling those who are interested in progressing on to carrying out further research or PHD.
  • Develop your Body of Work: There is opportunity for creatives from disciplines other than (but not excluding) film e.g. Fine Art, Photography, Illustration, Performance, Communication (unlimited subjects) to upskill, develop and create a rich digital body of work ready for industry.

Open day

The next Virtual Open Event for this course will take place on Thursday 2 November. Book your place.

Course overview

Climate, Social and Racial Justice

We are committed to ensuring that your skills are set within an ethical framework and are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course.

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

  • Fashion and Film (20 Credits)
  • Collaborative Challenge (20 Credits)
  • Fashion Film Production (20 Credits)
  • Research Proposal (20 Credits)
  • Narrative Content for Digital Platforms (40 Credits)
  • Masters Project (60 Credits)

MA Fashion, Film and Digital Production is offered in full-time mode and runs for 45 weeks over 15 months, with a break over the summer. You will be expected to commit an average of 40 hours per week to your course, including teaching hours and independent study.

Learning and teaching methods

Enquiry-based learning 

The course will offer students an opportunity to engage with active learning in the form of short briefs leading to their master's project, in a fast-paced learning environment that seeks to mirror industry practice. Such embedded activities will form the core aspect of each unit to cultivate student-led enquiry into fashion film making practice.  

Collaboration 

Collaboration is a core principle of this course, due to the collaborative nature of fashion film as a taught and practiced discipline and is the ethos of the Fashion Media programme. The Collaborative Unit (unit title to be confirmed) offered in Block 1 will offer students a key opportunity to develop skills of collaboration within their own cohort and externally. Students will continue to build on these abilities as they are invited to collaborate during aspects of all units during their studies. 

Theoretical Knowledge Exchange 

As this course seeks to innovate the field of fashion film practice and develop a significant body of practice-led and practice-based research, it will encourage students to engage with contemporary themes and debates that are central to this course’s subject area. This integrated approach to theory and practice will support students in their response to issues facing the industry regarding fashion production, distribution and consumption; diversity and representation; sustainability; ethics; and other key areas. 

Blended Learning

As fashion, film and digital production require the acquisition of technical knowledge alongside engagement with the theoretical framework that informs the discipline, students will be encouraged to participate in face-to-face teaching and learning, in addition to independent study via electronic and online resources where, for example, they can watch and learn from technical demonstrations. A unit such as Research Proposal will provide students with the tools to research deeply into the subject areas they wish to focus on through allowing them to make their own choices regarding which lecture/seminar to attend, which will be complimented by a Ted-type talk on the subject that they can watch online. 

Peer-to-Peer Learning and Feedback 

Peer-to-peer learning and feedback will highlight the continuous development of critical skills which is key for a career in any of the industries our graduates will aim to enter. 

Industry and Scholars Guest Talks 

Experts from the fashion industry and leading scholars from across UAL and other HEI’s will be regularly invited to share their expertise with the students in an array of forms, including guest lectures, panels, and workshops. These talks are embedded in the curriculum, complementing and extending the core delivery. Students will be encouraged to respond in the classroom as well as in their own scholarly practice, and to nominate scholars and practitioners whom they wish to invite to speak to the cohort. 

Technical Delivery 

Technical delivery developing core filmmaking skills will be embedded in the curriculum to support the core course units. This provision has been discussed with the technical team who will teach these competencies alongside the theoretical and practice-based delivery in the classroom.

MA Fashion, Film and Digital Production Showreel

A preview of what to expect from the MA Fashion, Film and Digital Production course.

Graduate Showcase

Explore work by our recent students on the UAL Graduate Showcase

  • Traces of Love
    Traces of Love, Lauren Bilodeau, 2023 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • FAREWELL
    FAREWELL, Crystal Jing Leung, 2022 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • Virtual VS Real
    Virtual VS Real, Runqi He, 2022 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • The Open
    The Open, Kit Pilosof, 2022 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • Found in the Lost
    Found in the Lost, RUI LI, 2022 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • The project 'How'
    The project 'How', So Eun Park, 2022 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • Unyielding Sleeve
    Unyielding Sleeve, Xudong Wang, 2022 MA Fashion, Film and Digital Production, London College of Fashion, UAL

Latest news from this course

  • Introducing LCF's new public facing Cultural Programme
    Visitors during a recent LCF graduate exhibition. Photographer: © Ana Blumenkron

    Introducing LCF's new public facing Cultural Programme

    LCF is excited to announce that from September 2023, when it opens the doors to its new home as part of East Bank, it will offer a brand-new, free, cultural programme open to the public.

  • Chenshuo Xu NOWNESS premiere: Ode to the Centaur
    Centaur in the woods | by Chenshou Xu, director of photography Chris Keng Huang 2023

    Chenshuo Xu NOWNESS premiere: Ode to the Centaur

    We got in touch with with Chenshou Xu from MA Fashion Film on his recent premiere with NOWNESS of his graduate film Ode to the Centaur.

  • LCF23: Hazel Dong 'Semantic error'
    Programmer looking at computer screen | Photograph by Zixuan Tang, Director and Producer Hazel Dong - MA Fashion, Film and Digital Production 2023

    LCF23: Hazel Dong 'Semantic error'

    Hazel Dong, MA Fashion Film and Digital Production graduate runs us through her final project ‘Semantic error’ which explores identity through a science fiction short film. We interview her to find out more about the nature of the underlaying

  • Celebrating LCF Postgraduate Class of 2023
    LCF Postgraduate Class of 2023. Artwork by Lauren Chalmers.

    Celebrating LCF Postgraduate Class of 2023

    LCF are excited to introduce LCF Postgraduate Class of 2023, demonstrating how LCF students look beyond the traditional notions of fashion to imagine a new and exciting future.

  • LCF course leaders send words of encouragement to students staying at home during COVID-19
    Work by Alessandro Filizzola from MA Fashion Photography

    LCF course leaders send words of encouragement to students staying at home during COVID-19

    With students having to stay at home during the Coronavirus pandemic, LCF course leaders encourage them to stay positive and creative during these challenging times.

Staff

Vicky Mather, Course leader

Vicky Mather is a multi-award winning filmmaker in animation and live-action. After training at the National Film and Television School Vicky worked as a Director of fashion film, commercials and music video in London and was named a BAFTA 'Brit to Watch' gaining representation in the UK, USA and Europe. Vicky transitioned her career in to the stimulating environment of education 8 years ago and over the past two years, has developed an exciting new masters course in Fashion, Film and Digital Production at London College of Fashion's School of Media and Communication.

David Cumming, Senior Lecturer

David Cumming is a researcher specialising in digital games and media, having completed a PhD with the Human-Computer Interaction group at the University of Melbourne and holding a Bachelor of Arts (Honours) in Screen Arts and Journalism. His research sits at the intersection of media studies and the digitisation of contemporary life. Specifically, David specialises in employing ethnographic methods to understand the lived experiences and practices which surround acts of media engagement.

Lucy Moyse Ferriera, Lecturer

Lucy Moyse Ferreira received her MA and PhD in History of Dress from the Courtauld Institute of Art, University of London, and BA in History of Art from the University of Cambridge. She was postdoctoral researcher on the Archaeology of Fashion Film project at Central Saint Martins. Her research focuses on fashion media, beauty, and violence in fashion, the latter of which she is currently preparing as a monograph for Bloomsbury. She has published broadly in fashion history and theory, and is a regular contributor to media projects.

Susanna Brown, Lecturer

Susanna Brown is a writer, curator and lecturer. Her acclaimed exhibitions have been staged at more than twenty venues globally and include ‘Selling Dreams: One Hundred Years of Fashion Photography’, ‘Horst: Photographer of Style’, ‘The Body: A History of Photography’, and ‘Tim Walker: Wonderful Things’. She is the author of seven books, and regularly speaks about photography and fashion for television, radio and podcasts. Susanna studied at UAL, the University of Bristol, and the Courtauld Institute of Art, and has held curatorial roles at the V&A and National Portrait Gallery.

Fees and funding

Home fee

£12,700

This fee is correct for 2023/24 entry and is subject to change for 2024/25 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£25,970

This fee is correct for 2023/24 entry and is subject to change for 2024/25 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Entry requirements

You will have:

  • A relevant degree and prior experience engaging on a critical and/or practical level with fashion media, and ideally film. 
  • The ability and willingness to collaborate, generate ideas, engage with current cultural discourse and showcase an understanding of your practice and the motivation to explore it further at post-graduate level.

We would expect to see a portfolio that evidences intellectual rigour, curiosity, technical skills, practical and critical thinking and a deep interest in fashion, film and new media.

We will also consider applicants who are practicing filmmakers, artists and designers from different professions with an interest in fashion and film. We are also interested in applicants from an artistic or scientific backgrounds, who have a desire to progress into a career in the creative industries.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience (minimum of three years)
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

Selection criteria

Student selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements.

Apply now

Applications closed 2023/24

We are no longer accepting applications for 2023/24 entry to this course.

Visit the Courses with places available page for a full list of UAL courses that are open for application.

This section includes all the information you need on how to apply, how your application is considered and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible.

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and transcripts.

Please be ready to provide an official document (translated into English if necessary) from your current university, explaining the learning outcomes of the units you have completed.

Start your application now

Extra information required for applications to this course

Curriculum vitae

A Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.

Personal Statement

The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study.

Study Proposal

Your study proposal should be no more than 500 words (excluding research sources, bibliography and appendices). It should have the following structure:

Introduction

Introduce your work. Briefly outline recent developments prior to application. Describe the anticipated programme of study in detail, demonstrating your knowledge of the historical and contemporary context of your area of study. Focus on specific areas or issues that underpin and frame your proposal.

Programme of study

Outline the sequence of practical, theoretical and visual research that you intend to follow. This will be vital to your programme of study in the development stage in which the Study Proposal will progress and take shape. For example, what type of research would you need to obtain? Any supporting material should appear in the Appendices at the end of the proposal.

Evaluation

Evaluate your work to date. Draw any conclusions you are able to make. Identify what you feel are your strengths and areas for development, and how you intend to manage this.

Research sources

Give details of libraries, museums, galleries, agencies, and special archives that you have visited as part of your research towards this proposal.

Bibliography

Keep a full record of all original and documentary material consulted. List appropriate reading material using the Harvard Referencing System.

Appendices

Insert any additional material that you consider relevant but not part of the core of the study proposal. This could include notebooks, drawings, and additional research material.

Portfolio

Please submit a digital portfolio with a maximum of 30 images that you consider would help support your application;

  • Your visual portfolio must demonstrate your involvement and creative digital skills in fashion, moving image, ideas generation, an understanding of mise-en-scene, narrative and visual communication.
  • This work must be a true reflection of your creative skills and abilities to date.
  • You may include fully realised work as well as work in progress.
  • If you participated in a particular role for selected works but were not leading the project, please state your role and responsibilities in the creation of the work.

Submit your portfolio via the university’s digital portfolio tool, PebblePad; Further details will be sent to you after you have submitted your application. Please label and present any visual work with care, including dates and captions.

Video task

We'd like you to submit a 2-3 minute video to help us learn more about you.

  • Please speak clearly in English and face the camera.
  • Your video task is submitted along with your portfolio via PebblePad.
  • Read our guidance for more information about how to submit your video task and the file types we accept.

As part of your video task, please respond to the following direction:

  • We would like you to identify a film project from your portfolio and talk about your specific role within the production team. Explain how this experience has inspired you to apply to a master's course at LCF?

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio could include: drawings; photographs of realised designs; speculative design; sketch work; process; and photographs. Label and present any visual work with care, including dates and captions.

If the course team wish to consider your application further, you will be invited to attend an interview. If you are selected for interview, these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted.

Application deadline

19 December 2022 and 3 April 2023

Our equal consideration deadlines have now passed. This course will remain open to applications for 2023 entry until places have been filled. Please be aware that courses can close without notice.

We recommend you submit your application as early as possible to allow the Admissions team to resolve any initial queries about your application as quickly as possible.

When you'll hear from us

If this course requires a digital portfolio as part of the application process, you will be invited to submit this through UAL’s online submission tool, PebblePad. We will request this separately after initial processing of your application is complete. Once we request your portfolio, you will have 7 days to submit it.

Once you’ve sent in your application, this will be sent through to our course teams for review. Find out more about what happens after you apply.

Applications closed 2023/24

We are no longer accepting applications for 2023/24 entry to this course.

Visit the Courses with places available page for a full list of UAL courses that are open for application.

This section includes all the information you need on how to apply, how your application is considered and what happens next.

There are 2 ways international students can apply to a postgraduate course:

Read our immigration and visa information to find out if you need a visa to study at UAL.

You can only apply to the same course once per year. Any duplicate applications will be withdrawn.  Read the UAL international application advice for further information on how to apply.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible.

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and transcripts.

Please be ready to provide an official document (translated into English if necessary) from your current university, explaining the learning outcomes of the units you have completed.

Start your application now

Extra information required for applications to this course

Curriculum vitae

A Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.

Personal Statement

The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study.

Some key points to consider:

Study Proposal

Your study proposal should be no more than 500 words (excluding research sources, bibliography and appendices). It should have the following structure:

Introduction

Introduce your work. Briefly outline recent developments prior to application. Describe the anticipated programme of study in detail, demonstrating your knowledge of the historical and contemporary context of your area of study. Focus on specific areas or issues that underpin and frame your proposal.

Programme of study

Outline the sequence of practical, theoretical and visual research that you intend to follow. This will be vital to your programme of study in the development stage in which the Study Proposal will progress and take shape. For example, what type of research would you need to obtain? Any supporting material should appear in the Appendices at the end of the proposal.

Evaluation

Evaluate your work to date. Draw any conclusions you are able to make. Identify what you feel are your strengths and areas for development, and how you intend to manage this.

Research sources

Give details of libraries, museums, galleries, agencies, and special archives that you have visited as part of your research towards this proposal.

Bibliography

Keep a full record of all original and documentary material consulted. List appropriate reading material using the Harvard Referencing System.

Appendices

Insert any additional material that you consider relevant but not part of the core of the study proposal. This could include notebooks, drawings, and additional research material.

Portfolio

Please submit a digital portfolio with a maximum of 30 images that you consider would help support your application;

  • Your visual portfolio must demonstrate your involvement and creative digital skills in fashion, moving image, ideas generation, an understanding of mise-en-scene, narrative and visual communication.
  • This work must be a true reflection of your creative skills and abilities to date.
  • You may include fully realised work as well as work in progress.
  • If you participated in a particular role for selected works but were not leading the project, please state your role and responsibilities in the creation of the work.

Submit your portfolio via the university’s digital portfolio tool, PebblePad; Further details will be sent to you after you have submitted your application. Please label and present any visual work with care, including dates and captions.

Video task

We'd like you to submit a 2-3 minute video to help us learn more about you.

  • Please speak clearly in English and face the camera.
  • Your video task is submitted along with your portfolio via PebblePad.
  • Read our guidance for more information about how to submit your video task and the file types we accept.

As part of your video task, please respond to the following direction:

  • We would like you to identify a film project from your portfolio and talk about your specific role within the production team. Explain how this experience has inspired you to apply to a master's course at LCF?

What happens next

Immigration History Check

After you have applied, you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio could include: drawings; photographs of realised designs; speculative design; sketch work; process; and photographs. Label and present any visual work with care, including dates and captions.

If the course team wish to consider your application further, you will be invited to attend an interview. If you are selected for interview, these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted.

Application deadline

19 December 2022 and 3 April 2023

Our equal consideration deadlines have now passed. This course will remain open to applications for 2023 entry until places have been filled. Please be aware that courses can close without notice.

We recommend you submit your application as early as possible to allow the Admissions team to resolve any initial queries about your application as quickly as possible.

When you'll hear from us

This course receives a high volume of applications. We need to make sure that we give all applications equal consideration, so the course team will review them in two rounds. This means that offers won’t be sent to successful applicants until after the relevant application deadline date. Outcomes for Round 1 will be released by 31 March 2022 and outcomes for Round 2 will be released by 30 June 2022.

Remember to check the outcome of your application in the UAL Portal. If you apply in Round 1 and don’t hear back from us, we will consider your application within Round 2.

Find out more about what happens after you apply.

After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via the UAL Portal to let you know whether your application has been successful.

Careers

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

* Access to to speaker programmes and events featuring alumni and industry.

* Access to careers activities, such as CV clinics and one-to-one advice sessions.

* Access to a graduate careers service

* Access to a live jobsboard for all years.

* Advice on setting up your own brand or company.

Career paths

On successful completion of the MA in Fashion, Film and Digital Production graduates will be able to establish their own independent practices or capable of working within a range of professional fashion environments. You will be equipped with the critical, professional and creative skills required to flourish in a range of industry environments.

Depending on your chosen focus, you might graduate as a film maker, internet designer, stylist, photographer, curator, art director or multi-dimensional journalist.

Roles that graduates from this course have gone on to fill include creative director, digital marketing manager, content creator, film-maker, branding creative, social media editor, online editor, digital creative, visual merchandiser, web and app developer.