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MA Fashion, Film and Digital Production

College
LCF
Start date
October 2020
Course length
15 months

Apply to start in October 2020

This course has places available for 2020/21 entry.

Coronavirus updates

If you're thinking about applying, or you've applied for a postgraduate course starting in 2020/21, see guidance for prospective students during the Coronavirus outbreak.

This course provides a unique opportunity to bridge the gap of specialist subject knowledge in fashion in combination with digital media practice. Utilising experimental media techniques and technologies, you will produce a range of innovative moving image outcomes. We are looking for natural storytellers who want to break new ground through the visual representation of fashion narratives. You will exit the course with a new portfolio to support your progression to industry or further research.

Why choose this course at London College of Fashion

  • Unique Course: There are currently no other MA courses that focus exclusively on Fashion Film and Digital Production, making the MA in Fashion, Film and Digital Production, a unique course in a specialist subject area.
  • Redefine the genre of Fashion Film: As a student on this course, you are in a unique position to be able to redefine and develop Fashion Film as a genre within the context of a specialist fashion college. You will be supported to challenge and develop the narrative of fashion imaging through critical engagement with the genre and in the development of entrepreneurial ideas and creation of pioneering work in this rapidly developing and under researched area.
  • Specialist Education: The specialist nature of the London College of Fashion and the London context of the course provides students with unrivalled access to and input from leaders in the digital fashion film industry. You also have direct access to London cultural and art venues and events providing opportunities for industry screenings, networking events and LCF careers services support.
  • Advice from Researchers: You will have access to and advice from leading Fashion Film researchers who are aligned to the School of Media and Communication, enabling those who are interested in progressing on to carrying out further research or PHD.
  • Develop your Body of Work: There is opportunity for creatives from disciplines other than (but not excluding) film e.g. Fine Art, Photography, Illustration, Performance, Communication (unlimited subjects) to upskill, develop and create a rich digital body of work ready for industry.

Location

This course is based at Lime Grove in Shepherd’s Bush and John Prince's Street. Find out about the local area, including Holland Park and Notting Hill in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2023. This is part of a new development for London, prioritising culture, education and innovation, known as East Bank. Some students studying this course from September 2021 may start their studies in Lime Grove and transfer to LCF’s new site in East London to complete them. Please see LCF’s move to the Olympic Park for more information about the College’s relocation.

Student and graduate work

Aesthetica Film Trailer 2018
Toddla T - Blackjack21 ft. Andrea Martin directed by alumni Lorenzo Cisi
Folie a Deux
Quarry Doll & The Color of Magic

Portfolio gallery

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Photo Studio, Lime Grove

Media facilities at Lime Grove

Take a tour of Lime Grove's media facilities from photographic studios to darkrooms.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Latest news from this course

Course overview

Introduction

MA Fashion, Film and Digital Production will provide you with a grounding in fashion as a subject matter and digital media production for moving image in addition to encouraging you to utilize contemporary technologies.

 

What to expect

During your course you will challenge your current skillset with a dynamic range of projects from understanding fashion in context, experience high to low budget film production, attend lectures from a range of researchers and industry practitioners through guest panels, lectures and workshops. You will develop new fashion narratives through your own independent enquiry, utilise innovative filmmaking and new media techniques to produce ground breaking fashion content, develop a network of peers in this unique fashion focussed environment at LCF.

 

Opportunities

You will be encouraged to engage with industry outside of your study programme to enhance the production value of your projects and support meaningful progression to industry or further research.

 

Mode of Study

MA Fashion, Film and Digital Production is offered in full-time mode and runs for 45 weeks over 15 months, with a break over the summer. You will be expected to commit an average of 40 hours per week to your course, including teaching hours and independent study.

Course units

Units:

  • Fashion and Film (20 Credits)
  • Collaborative Challenge (20 Credits)
  • Fashion Film Production (20 Credits)
  • Research Proposal (20 Credits)
  • Narrative Content for Digital Platforms (20 Credits)
  • Contemporary Documentary for the Fashion Context (20 Credits)
  • Masters Project (60 Credits)

 

Term 1:

The Fashion and Film unit is designed to Introduce you to the historical and conceptual context of Fashion and Film through a series of lectures and seminars. You will participate in practical workshops alongside these lectures to diversify your skillset, you will obtain a grounding in your understanding of fashion and film and identify where your curiosities lie in order to situate your research and practice to prepare you for future units.

The Collaborative Challenge unit is designed to enable you to innovate, engage in developmental processes and participate in collaborative working practices. You will be encouraged to develop the professional negotiating and networking skills that you will need in order to be successful in the cultural and creative industries. The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course.

The Fashion Film Production unit aims to introduce students to the contemporary fashion moving image industry, focusing on the various roles that creatives could take within a fashion film production team. This unit will introduce students to the production cycle and essential organisational skills that mirror fashion film production informed by industry.

 

Term 2:

The purpose of the Research Proposal unit is to introduce you to the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The unit will cover philosophy and ethics in research, primary and secondary research methods, including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries and enable you to understand the relationship between theory and practice.

The purpose of the Narrative Content for Digital Platforms Unit will focus on the development of narrative for branded content. We will encourage you to formulate relationships with fashion designers under the UAL umbrella to obtain a film commission. In responding to their brand identity, we will want to see you take on the dual challenge of scripting a film and incorporating clothing as part of the story. This will sharpen your approach to filmmaking and understanding of visual narrative from script to screen as well as nurturing the relationship with your client.  

The purpose of the Contemporary Documentary for the Fashion Context Unit will utilise the production process this time with a journalistic approach to constructing factual fashion content. The way in which you shape your documentary will lie in the quality of your research question, preparatory materials in addition to pre-production planning that inform an organised and well thought out shooting process. Focussing on post-production techniques, fashion narratives will be formulated through transcription, editing and sound.

 

Term 3:

The Masters Project is an important piece of work which will provide an opportunity for you to demonstrate your knowledge and skills in relation to your discipline and chosen project. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Masters Project may take a variety of forms by negotiation and is assessed by presentation in an agreed format.

Learning and teaching methods

Enquiry-based learning

The course will offer students an opportunity to engage with active learning in the form of short briefs leading to their master's project, in a fast-paced learning environment that seeks to mirror industry practice. Such embedded activities will form the core aspect of each unit to cultivate student-led enquiry into fashion film making practice. 

 

Collaboration

Collaboration is a core principle of this course, due to the collaborative nature of fashion film as a taught and practiced discipline and is the ethos of the Fashion Media programme. The Collaborative Unit (unit title to be confirmed) offered in Block 7 will offer students a key opportunity to develop skills of collaboration within their own cohort and externally. Students will continue to build on these abilities as they are invited to collaborate during aspects of all units during their studies.

 

Theoretical Knowledge Exchange

As this course seeks to innovate the field of fashion film practice and develop a significant body of practice-led and practice-based research, it will encourage students to engage with contemporary themes and debates that are central to this course’s subject area. This integrated approach to theory and practice will support students in their response to issues facing the industry regarding fashion production, distribution and consumption; diversity and representation; sustainability; ethics; and other key areas.

 

Blended Learning

As fashion, film and digital production require the acquisition of technical knowledge alongside engagement with the theoretical framework that informs the discipline, students will be encouraged to participate in face-to-face teaching and learning, in addition to independent study via electronic and online resources where, for example, they can watch and learn from technical demonstrations. A unit such as Research Proposal will provide students with the tools to research deeply into the subject areas they wish to focus on through allowing them to make their own choices regarding which lecture/seminar to attend, which will be complimented by a Ted-type talk on the subject that they can watch online.

 

Peer-to-Peer Learning and Feedback

Peer-to-peer learning and feedback will highlight the continuous development of critical skills which is key for a career in any of the industries our graduates will aim to enter.

 

Industry and Scholars Guest Talks

Experts from the fashion industry and leading scholars from across UAL and other HEI’s will be regularly invited to share their expertise with the students in an array of forms, including guest lectures, panels, and workshops. These talks are embedded in the curriculum, complementing and extending the core delivery. Students will be encouraged to respond in the classroom as well as in their own scholarly practice, and to nominate scholars and practitioners whom they wish to invite to speak to the cohort.

 

Technical Delivery

Technical delivery developing core filmmaking skills will be embedded in the curriculum to support the core course units. This provision has been discussed with the technical team who will teach these competencies alongside the theoretical and practice-based delivery in the classroom.

Assessment methods

Students will produce:

  • Written, researched essays
  • Group and individual pitch presentations
  • Individual practice-based outcomes
  • Participation in collaborative practice-based outcomes
  • Production File (from Pre-production, Production and Post-Production)
  • Production Log (in the form of an online blogging platform)
  • Written, researched dissertation

Staff

Vicky Mather MA, Leverhulme Scholar

Vicky Mather is the Course Leader for MA Fashion, Film and Digital Production. Vicky worked in a range of creative departments within film crews before gaining a scholarship to study an MA at the National Film and Television School. Progressing on to Directing Fashion Film, Commercials and Short Films she won multiple awards and was chosen as a BAFTA Brit to watch. In 2014 she transitioned her career into education. Vicky’s research interests are situated around the critical connection between industry and education, and Production Design for moving image.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

You will have:

  • An Honours degree at 2.1 or above in a related discipline and prior experience engaging on a critical and/or practical level with fashion media, and ideally film. 
  • The ability and willingness to collaborate, generate ideas, engage with current cultural discourse and showcase an understanding of your practice and the motivation to explore it further at post-graduate level.

We would expect to see a portfolio that evidences intellectual rigour, curiosity, technical skills, practical and critical thinking and a deep interest in fashion, film and new media.

We will also consider applicants who are practicing filmmakers, artists and designers from different professions with an interest in fashion and film. We are also interested in applicants from an artistic or scientific backgrounds, who have a desire to progress into a career in the creative industries.
 

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience (minimum of three years)
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements .

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

Once the application has been completed on the online admission site, your application will be reviewed by the Course team, usually within 5 working days. If the Course team selects you for an interview, you will be contacted by the admissions team, who will offer a date and indicate the format (Skype or in person) for the interview. You will be interviewed by a member of the course team and will be notified of their evaluation and decision by the admissions team within two weeks of the interview date.

If you are required to submit additional material to support your application, you will be given guidance on the content, format and the date resubmission.

Extra information required for applications to this course

When you are submitting your application form, you will also need to provide the following pieces of documentation in support of your application:

Curriculum vitae

A Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.

Personal Statement

The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study.

 

Study Proposal

Your study proposal should be no more than 500 words (excluding research sources, bibliography and appendices). It  should have the following structure:

Introduction

Introduce your work. Briefly outline recent developments prior to application. Describe the anticipated programme of study in detail, demonstrating your knowledge of the historical and contemporary context of your area of study. Focus on specific areas or issues that underpin and frame your proposal.

 

Programme of study

Outline the sequence of practical, theoretical and visual research that you intend to follow. This will be vital to your programme of study in the development stage in which the Study Proposal will progress and take shape. For example, what type of research would you need to obtain? Any supporting material should appear in the Appendices at the end of the proposal.

 

Evaluation

Evaluate your work to date. Draw any conclusions you are able to make. Identify what you feel are your strengths and areas for development, and how you intend to manage this.

 

Research sources

Give details of libraries, museums, galleries, agencies, and special archives that you have visited as part of your research towards this proposal.

 

Bibliography

Keep a full record of all original and documentary material consulted. List appropriate reading material using the Harvard Referencing System.

 

Appendices

Insert any additional material that you consider relevant but not part of the core of the study proposal. This could include notebooks, drawings, and additional research material.

 

 

Portfolio

Please submit a digital portfolio with a maximum of 30 images that you consider would help support your application;

 

  • Your visual portfolio must demonstrate your involvement and creative digital skills in fashion,  moving image, ideas generation, an understanding of mise-en-scene and visual communication.

  • This work must be a true reflection of your creative skills and abilities to date.

  • You may include fully realised work as well as work in progress. 

  • If you participated in a particular role for selected works but were not leading the project, please state your role and responsibilities in the creation of the work.

Submit your portfolio via the university’s digital portfolio tool, PebblePad; Further details will be sent to you after you have submitted your application. Please label and present any visual work with care, including dates and captions

Making your application

This course has places available for 2020/21 entry. Applications for 2021/22 entry will open in Autumn 2020.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

If you are an EU offer holder, it is important to consider that, from 2021-22, you may be charged International fees, which are higher. Read our Coronavirus guidance for prospective students for details.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio could include: drawings; photographs of realised designs; speculative design; sketch work; process; and photographs. Label and present any visual work with care, including dates and captions.

If the course team wish to consider your application further, you will be invited to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

This course has places available for 2020/21 entry. Applications for 2021/22 entry will open in Autumn 2020.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

There are two ways international students can apply to a postgraduate course at LCF:

For further advice on how to apply please visit the UAL International Application page.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

Immigration History Check

After you have applied, you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio could include: drawings; photographs of realised designs; speculative design; sketch work; process; and photographs. Label and present any visual work with care, including dates and captions.

If the course team wish to consider your application further, you will be invited to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via the UAL Portal to let you know whether your application has been successful.

Fees & Funding

Home / EU fee

£10,890

This applies for the 2019/20 academic year.

Course fees may be paid in instalments.

International fee

£19,930

This applies for the 2019/20 academic year.

Course fees may be paid in instalments.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Progression discount

UAL alumni can receive a 20% tuition fee discount on a taught Masters course at UAL. Visit the progression discount page to find out more.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Loans

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

* Access to to speaker programmes and events featuring alumni and industry.

* Access to careers activities, such as CV clinics and one-to-one advice sessions.

* Access to a graduate careers service

* Access to a live jobsboard for all years.

* Advice on setting up your own brand or company.

Career paths

On successful completion of the MA in Fashion, Film and Digital Production graduates will be able to establish their own independent practices or capable of working within a range of professional fashion environments. You will be equipped with the critical, professional and creative skills required to flourish in a range of industry environments.

Depending on your chosen focus, you might graduate as a film maker, internet designer, stylist, photographer, curator, art director or multi-dimensional journalist.

Roles that graduates from this course have gone on to fill include creative director, digital marketing manager, content creator, film-maker, branding creative, social media editor, online editor, digital creative, visual merchandiser, web and app developer.

Alumni

Corinne  Delaney

Corinne Delaney

Fashion Film Director

Natalie  Grogan

Natalie Grogan

Founder of Search Style