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Spotlight On: Ruby Rossini, MA Design for Art Direction – LCC Postgraduate Shows 2019

Computer generated face of a human
Computer generated face of a human
Image © Ruby Rossini
Written by
Jake May
Published date
25 November 2019

Students from MA Design for Art Direction will be exhibiting an array of innovative and boundary-pushing projects to prospective employers, industry, the public, and friends and family, as part of LCC Postgraduate Shows 2019.

The course will be showing in LCC Postgraduate Shows 2019: Show 2 alongside students across graphic design, film, data visualisation, games design, branding, virtual reality and more, with a Launch Event on 4 December and exhibiting from 5 – 7 December.

Get an idea of what to expect at LCC Postgraduate Shows 2019 as we shine a spotlight on just a handful of the projects set to go on show from the next generation of leading creatives spanning the always-evolving disciplines of design, media and screen...

Ruby Rossini

Emevada

In Ruby's words...

"'Emevada' is a body of work which investigates gender representation and its performative nature.

"The work compromise the creation of a genderless character, named after the anagram of Adam & Eve, the original from which gender is thought to be born in western society. The character may “acquire” specific gender connotations based on the pose and the way the image is framed.

"The work is a response to Judith Butler’s analysis of gender as a performance, thus a human-constructed entity. The video installation symbolises Emevada first walk on earth, which is emphasised by the dramatic sound and its religious undertone.

"Gender attributes are consciously left out, leaving the viewer confused and disoriented as unable to process the image, evidencing the power in which gender and other representational stereotype exist in the bones of our system."

Follow Ruby on Instagram, view Ruby's website to find out more.


LCC Postgraduate Shows 2019: Show 2 takes place from 5 – 7 December.

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