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Creative Attributes Framework

The Creative Attributes Framework (CAF) demonstrates how, through the curriculum, we empower students and graduates to develop ethical and wide ranging qualities, abilities and behaviours to prepare for the future and sustain a rewarding professional life.

UAL students successfully gain graduate level jobs, start their own businesses or go freelance within the creative industries and beyond. The Creative Attributes Framework helps articulate and connect the curriculum to professional practice, demonstrating how UAL students continuously develop and prepare for their future.

The framework is divided into three capacities each of which is underpinned by three attributes. These attributes are in turn demonstrated through practices, skills, behaviours and abilities.

Find out more by reading the Creative Attributes Framework Overview (PDF 164KB)‌.

Download the Guidance for Course Teams (PDF 2.7MB) to help you use the framework for your course and practice.


MyCAF is accessible via Moodle and is a central resource for students to learn about Creative Attributes. This online tool helps students to explore, learn and develop creative attributes either as part of their course or by way of self-initiated study.

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MyCAF: a step-by-step guide

How to introduce your students to the Creative Attributes Framework with the help of the online tool MyCAF (Word 77KB).

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MyCAF Presentation

Adapt this powerpoint template to present the Creative Attributes Framework and MyCAF to your students (Powerpoint 5.1MB).

Explore our case studies

Read our case studies to find out how the Creative Attributes Framework has been used to support students with their careers and enterprises across UAL:

Photo by Alys Tomlinson

1. Making things happen

We support students to practice and apply their learning in a variety of situations, during their studies, in the workplace and in the community.

Photo by David Poultney

2. Showcasing abilities and accomplishments

We support students to collaborate and connect with others, to communicate their ideas and form narratives around their practice as well as develop the ability to listen and receive feedback.

Photo by Alys Tomlinson

3. Navigating Change

We equip students to manage ambiguity, thrive in uncertain futures and develop confidence in their abilities and the resilience to navigate change.