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Creative Attributes Framework

Image courtesy of UAL

Explore the Creative Attributes Framework for Enterprise and Employability

The Creative Attributes Framework (CAF) demonstrates how, through the curriculum, we empower students and graduates to develop ethical and wide ranging qualities, abilities and behaviours to prepare for the future and sustain a rewarding professional life.

UAL students successfully gain graduate level jobs, start their own businesses or go freelance within the creative industries and beyond. The Creative Attributes Framework helps articulate and connect the curriculum to professional practice, demonstrating how UAL students continuously develop and prepare for their future.

The framework is divided into three capacities each of which is underpinned by three attributes. These attributes are in turn demonstrated through practices, skills, behaviours and abilities.

Find out more by reading the Creative Attributes Framework Overview (PDF 164KB)‌.

Download the Guidance for Course Teams (PDF 2.7MB) to help you use the framework for your course and practice.


‌This project was funded by the Higher Education Academy.


MyCAF is hosted on Academic Support Online and is a central resource for all students to learn about their creative attributes.

  • Female student with purple hair flicking through her sketchbook

    MyCAF: a step-by-step guide

    How to introduce your students to the Creative Attributes Framework with the help of the online tool MyCAF (Word 79KB).

  • Man and woman speaking in front of an audience

    MyCAF Presentation

    Adapt this PowerPoint template to present the Creative Attributes Framework and MyCAF to your students (Powerpoint 5.1MB).

Explore our case studies

  • Photo by Alys Tomlinson
    1. Making things happen

    We support students to practice and apply their learning in a variety of situations, during their studies, in the workplace and in the community.

  • Photo by David Poultney
    2. Showcasing abilities and accomplishments

    We support students to collaborate and connect with others, to communicate their ideas and form narratives around their practice as well as develop the ability to listen and receive feedback.

  • Photo by Alys Tomlinson
    3. Navigating Change

    We equip students to manage ambiguity, thrive in uncertain futures and develop confidence in their abilities and the resilience to navigate change.