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Creative Attributes Framework

UAL's Creative Attributes Framework provides guidance for embedding and enhancing enterprise and employability within the curriculum.

The framework provides a structure to inform staff, students, and other stakeholders how students and graduates develop the wide-ranging qualities, experience and behaviours that prepare them for the future and enable them to develop and sustain a rewarding professional life. Find out more by reading the Creative Attributes Framework Overview (PDF 653KB)‌.

Download the Guidance for Course Teams (PDF 2.7MB) to help you use the framework for your course and practice.

Explore our case studies

Read our case studies to find out how the Creative Attributes Framework has been used to support students with their careers and enterprises across UAL:

Photo by Alys Tomlinson

1. Making things happen

Find out how we support students to practice and apply their learning in a variety of situations in the University, workplace and community. These experiences will enable our students to develop the attributes of proactivity, enterprise and agility.

Photo by David Poultney

2. Showcasing abilities and accomplishments

Read examples of how CAF has been used to help students to communicate their ideas and develop their own narratives. Demonstrating the attributes of communication, connectivity and storytelling.

Photo by Alys Tomlinson

3. Navigating Change

Explore case studies on how to equip our students to thrive in uncertain futures and navigate change. Developing the attributes of of curiosity, self-efficacy and resilience.