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Creative Attributes Framework

Image courtesy of UAL

Explore the Creative Attributes Framework for Enterprise and Employability

The Creative Attributes Framework (CAF) demonstrates how, through the curriculum, we empower students and graduates to develop ethical and wide ranging qualities, abilities and behaviours to prepare for the future and sustain a rewarding professional life.

UAL students successfully gain graduate level jobs, start their own businesses or go freelance within the creative industries and beyond. The Creative Attributes Framework helps articulate and connect the curriculum to professional practice, demonstrating how UAL students continuously develop and prepare for their future.

The framework is divided into 3 capacities, each underpinned by 3 attributes. These attributes are in turn demonstrated through practices, skills, behaviours and abilities.

‌This project was funded by the Higher Education Academy (now Advance HE).



MyCAF is hosted on Academic Support Online and is a central resource for all students to learn about their creative attributes.

  • Female student with purple hair flicking through her sketchbook
    Tanikha (Renzo) Allen and her sketchbook | BA (Hons) Theatre Design, Wimbledon College of Art | Photo Alys Tomlinson

    MyCAF: a step-by-step guide

    How to introduce your students to the Creative Attributes Framework with the help of the online tool MyCAF (Word 79KB).

  • Man and woman speaking in front of an audience
    Courtesy of UAL

    MyCAF Presentation

    Adapt this PowerPoint template to present the Creative Attributes Framework and MyCAF to your students (Powerpoint 5.1MB).

  • Students in front of laptop
    Courtesy of UAL

    Explore case studies

    Find definitions of the attributes and explore online case studies with your students.