The Media-Marketing Ecology: Problems and Remedies

Thursday 3 July 2025

5pm-6.30pm (followed by drinks)

Speakers

• Prof. Nick Couldry, London School of Economics
• Gia Thom, Development Director, Impress
• Alex Murray, Head of Advocacy, the Conscious Advertising Network.
• Chair: Prof Jonathan Hardy, University of the Arts London

The relationship between advertising and media is changing profoundly as they merge and converge in new ways across digital communications. The media-marketing ecosystem now involves AI and adtech systems, platforms, creators and influencers, joining an expansion and hybridisation of media, marketers and marketing agencies. What problems are there in the ways advertising and media interlink today? How well are these problems being addressed in the regulation and governance of communications? What should, and what can, be done?

This public meeting takes place during the Media-Marketing Integration conference.

This listing is to register to attend the public meeting (3 July) only. Register here for the conference (including the public meeting).

Good to know / FAQs

Where to stay: London College of Communication is located in Elephant & Castle, London. The area has good transport links, with many hotels and short-term rental accommodation nearby.

Public transport: London College of Communication is located close to central London in Elephant and Castle. The College is based on a single site within easy reach of various parts of the city, and is well-served by Underground, bus and rail networks. Find out more about getting here on Find Us page.

Where to eat: There will be light refreshments served at the conference and those attending will be guided to a choice of food outlets in the local area, including Elephant Park which is a short walk from the College and has an array of eateries.

Agenda (programme): The conference runs all day Thursday 3 July, followed by an evening networking event, and continues on Friday 4 from 9am to 3pm.The full conference programme will be available closer to the event date.

Please email bcgproject@arts.ac.uk, should you have any questions or want further information.

Accessibility:London College of Communication strives to provide an inclusive and accessible environment for our students and visitors. If you have any specific access requirements for an event or exhibition, please contact us by email (events@lcc.arts.ac.uk) or phone (020 7514 8498) in advance of your visit so that we can make any necessary preparations or adjustments.

For full access and route guides for our building, please view our AccessAble accessibility guide.

Important filming and photography notice:Please note that filming and photography may be taking place at this event. Both bigger crowds, smaller groups and individuals may be captured on camera. All imagery and footage may at some point be published on the College website, social media channels, and in print.