What Design Can Do host Design Jam with LCF Students
International think-tank What Design Can Do and supply chain solutions company Control Union joined students at London College of Fashion on 4 October to hold a ‘Design Jam’ to explore solutions to circular textiles and fashion.
Students joined from MA Fashion Futures, MA Innovative Fashion Production, and the challenge was to create circular ways of living to address the devastating effects of waste and pollution, and to combat climate change. The team were also joined on the day by Brigitte Stepputtis, Global Head of Couture for Vivienne Westwood.
It is estimated that over 80% of the environmental impacts of products are determined during the design phase. 45% of global greenhouse gas emissions are linked to the production of the things we buy and use every day, and yet only 8.6% of the world economy is currently circular. Design has a fundamental role to play in achieving net zero and beyond.
The challenge looks at five areas:
- What we eat
- What we buy
- What we wear
- How we package
- How we build
LCF students concentrated on 'what we wear.'
Groups worked to innovate an area of the value chain and to brainstorm how to make fashion more circular. Outcomes included creating a Vogue cover and editorial featuring the concepts for the solutions.
What Design Can Do have now issued the Make It Circular challenge to designers, creative entrepreneurs and startups across the world. Winning projects will be propelled into 2023 with €10.000 in funding and a tailor-made development programme. Submit your proposals online for free by 11 January 2022.