BAFTA Style Guide: Exploring fashion and sustainability
This awards season, London College of Fashion, UAL prepared a style guide for the BAFTA awards 2020 to distribute to all attendees. Exploring fashion and sustainability, BAFTA encouraged all guests to opt for more sustainable fashion choices by re-wearing, renting or wearing sustainable materials. Many guests appeared to adhere to the dress code, with The Duke of Cambridge re-wearing a tux and the Duchess of Cambridge re-wearing an Alexander McQueen dress that she had previously worn in 2012.
“The most sustainable garment is the one we already own.” Orsola de Castro; co-founder of Fashion Revolution.
The guide highlights tips on how to dress sustainably for the red carpet, listing brands, designers and re-sell websites including Bethany Williams, Nu Wardrobe and many more. The guide was well received by BAFTA guests and press, with coverage featured in Independent, Vogue, Elle, The Telegraph, Hello Magazine and many more.
BAFTA guests supporting the sustainable style guide
“Action is the best way to combat climate anxiety. Take back your power, be the change.” Clare Press, Sustainability Editor at Australian Vogue.
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My friend Andrew who presented the @bafta for best costume for Little Women to designer Jaqueline Durran - the assistant designer of Little Women is Sinéad Kidao (@thecostumedirectory) who is MY sister here beside Andrew, Sinéad is stood beside one of my best friends @hanjamesscott who is in Finding Joy with me and Andrew is her brother and she is stood beside Sinéad’s sister Aisling, who is me, who you know because you follow me on Instagram. Is that clear? Happy Christmas. WORTH MENTIONING ECO THINGS! I’m wearing LONDON designer @hasanhejazi & @hanjamesscott & the @thecostumedirectory are both wearing dresses rented from @hurr - see below but rental places are great ways to get lovely things and getting loads of wears out of clothes. #Repost @thecostumedirectory ・・・ Also, far be it for an awards night to pass by without a shout out to a few sustainable fashion choices. Here in our sibling synchronicity photo @hanjamesscott and I are both wearing dresses hired from @hurr. My shoes are Russell and bromley purchased second hand from @ebay. Bafta aimed to promote the idea of “dare to rewear” so props to everyone who didn’t buy something new for the event. Check out @hurr @byrotationofficial and @girlmeetsdress , if you fancy renting or indeed renting out your frocks xx #aislingrecommendsecoorsociallyconsciousbrandseverydayuntilxmas