LCF MA Fashion Design Technology (Menswear) 2014 graduate Zhou Jun has been named as one of three winners of the Audi Star Creation 2014 prize in Singapore. He will take home a cash prize of $10,000, a year-long internship with F J Benjamin and a chance to develop his own capsule collection for the Audi Fashion Festival 2015 show.
The three winners this year were picked from 418 hopefuls from 14 countries, and each of the 12 finalists, accompanied by a model, presented their respective collections to the judging panel. The designs revolved around the concepts of religion, history, culture, flora and fauna, and even protective body armour, all embodying this year’s theme of ‘The Asian Perspective’.
The colour red, a traditional symbolic colour of happiness very popular in China, stood out in Zhou Jun’s Red Construction, which saw the use of unstructured silhouettes and experimental pattern draping.
Kenny Lim, Co-Founder and Director of Singapore fashion label DEPRESSION commented,
“Zhou Jun’s interpretation of The Asian Perspective was minimalistic and relatable. His collection was so well made that the pieces looked ready for the racks any time. His designs were effortless and there were hints of oriental elements there were not deliberate.”
We recently caught up with Zhou to find out what winning this award means to him.
Congratulations on winning the Audi Star Creation Award! Tell us about your winning collection
Red Construction is the title of my collection. I used a red scarf as the creative for my designs and developed and constructed the clothes around this.
How has your time at London College of Fashion helped you develop as a designer?
During my studies at London College of Fashion I learnt to work out a concept, research and design a collection that encapsulates my personal inspiration. The research and analysis skills I learned means that I can independently complete the whole design and R&D process.
What are your plans for the future and next career moves?
I hope to do an internship as a designer to get more experience. living and working somewhere like Paris, Singapore or Milan.