In a bid to help young designers in Turkey broaden their understanding of the fashion industry and the importance of their own brand, London College of Fashion’s MA Fashion Retail course leader Bethan Alexander headed over to Istanbul’s Moda Academy to share her knowledge.
As part of a three-trip project, Bethan delivered a three-day master class to IMA’s design entrepreneurs.
The master class touched on all aspects of the industry, discussing how to engage with the new consumer, fashion buyer behaviors and fashion market research. Bethan also discussed fashion forecasting and product management.
“They have the creative talent but lack the business acumen”, Bethan said. “This forms part of a government initiative comprising a range of workshops to plug the knowledge gap”
Representing LCF around the world and sharing industry expertise, enables the college to maintain its strong connections with the Istanbul Moda Academy, which it helped to set up.
“To meet such dedicated, motivated and immensely creative people who face the daily challenge of running a business was very rewarding; their passion to acquire knowledge and their sense of gratitude is immense” said Bethan.
Bethan will return to Turkey later in the year to continue delivering her design classes, and already has plans in motion to offer retailer master classes in the future.