Essential coronavirus info Your safety is our first priority.
Rianne graduated from BA (Hons) Advertising at London College of Communication in 2020.
What was the most interesting project you’ve worked on during your course?
I would have to say my final major project in my final year as we had to create six campaigns for any brand/product/store of our choice. We had free rein of this and could be as extreme as we wanted it to be!
Did the course provide opportunities to engage with industry?
Yes - every so often we would get emails with live projects or internship opportunities that would only be available to us (a great perk!). Also, we had a few guest speakers and critics looking at our work to improve it.
In second year, we also had a trip to New York where we visited the The One Club Education Festivals.
Did you complete any work placements / internships whilst being on the course?
Throughout university I completed a lot of internships and work placements from Advertising and Production to User Experience. took part in two Advertising schools which were ran by VCCP and Karmarama where I learnt the good, the bad and the ugly of advertising and then finished off the week with a brief.
For VCCP, I worked on a collaborative campaign for O2 Network and for Karmarama, it was improving their social media presence on Linkedin and Instagram. Both were pitched back to senior leaders of the company.
I also had a year long internship with O2 Telefonica as a User Interface Designer where I worked alongside the UI team to translate experiences into interfaces across multiple platforms and services. As well as this, I was a production assistant for an advertising publication for two years where I would assist at events including The D&AD, Havas UK, Leo Burnett and Twitter UK.
What important piece of advice would you give to students thinking of studying this course?
Advertising is one of those courses where you can make it anything you want it to be - take advantage of that!
What was the highlight of your LCC experience?
Other than the fact that my class and tutors would go to the pub across the road every Friday, I think being able to say I study at an Arts university and being exposed to anything and everything creative!
What was the most important thing you learnt from your course?
Allow yourself to make mistakes in order to GROW as a person and as a creator.
What have you been up to since graduating?
I have been improving my advertising portfolio by completing one day briefs or D&AD briefs. I am also currently self-teaching myself UX/UI.
How did your course support getting you to where you are today?
My tutors really grounded me to understand that your first idea is not your final idea and that if you have an idea and it's quite mediocre, there's no shame in starting again as I think a lot of people (I'm guilty of this too!) stick with one idea and run with it because they feel like they're on a race against time.
View the BA (Hons) Advertising course page.
Visit Jay's website.