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BA (Hons) Fashion Media Practice and Criticism

College
LCF
Start date
September 2020
Course length
3 years
UCAS code
P205

Please note that BA Fashion Media Practice and Criticism (S2V) is ‘subject to validation’. ‘Validation’ is the process by which the university develops new courses. It is developmental in nature and makes sure students get a high quality academic experience. During validation there may be some changes to the course content displayed on this page. Please contact us if you have any questions about this course.

On BA (Hons) Fashion Media Practice and Criticism, you will study the disciplines of fashion media and communication from a critical, practice-based perspective.

The emphasis of the course is on developing a critical practice of its students through an engagement with the social, cultural and political nature of fashion communication. On the course, you will develop skills in critical writing, moving image, image-making, curation, editorial, socially engaged practice, strategy, prototyping, experiential design, and speculative design. You will also explore intellectual property, law, sustainability, corporate social responsibility, the impact of technology, ethics and the politics of fashion so that you develop a broad social, environmental and cultural awareness.

Why choose this course at London College of Fashion

  • Interdisciplinary Curriculum:  The course strategically integrates multiple disciplines into its programme in order to nurture a holistic and critical understanding of the complex ideas and issues within the fashion communication industry today.
  • Career diversity: graduates are suited for roles in visual communication, strategy, corporate social responsibility, education, policy or innovation.
  • Contribution to critical practices: the course aims to broaden the remit of fashion communication by addressing practices such as criticism, curation, publishing, experiential and speculative design and activism. This means that students have the opportunity to directly influence practice for Centre for Sustainable Fashion and Better Lives initiatives at LCF.

Location

This course is based at Lime Grove in Shepherd’s Bush. Find out about the local area, including Holland Park and Notting Hill in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at Lime Grove and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

Student and graduate work

Ana Viktoria - dieinternet.org website
Damara Silva Ingles - We are Burning Out of Time
Daisy Riley - The I
Clara Finnigan and Jessica Wrigglesworth - hookjournal.com
Damara Silva Ingles - Plethora: Bio Avatar

Latest news from this course

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF archives and library

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Photo Studio, Lime Grove

Media facilities at Lime Grove

Take a tour of Lime Grove's media facilities from photographic studios to darkrooms.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

BA Fashion Media Practice & Criticism is a radical trans-disciplinary course that will prepare socially, culturally politically, and environmentally engaged students with critical communication skills to take up positions that drive change within fashion and related industries. 

This practice-led, research driven course enables you to interrogate and employ fashion communication as a means to identify, confront and intervene in the pressing challenges of our times. Working across a variety of media and formats including print, digital and experimental spaces, you will explore fashion communication practices in order to create compelling critical narratives. As a result, you will develop your own individual voice as that can be applied in both organizational and speculative contexts.

On the course, you will use practice and theory to push the boundaries of what fashion communication can be and can do. By working within existing frameworks and inventing new ones, you will explore curation, moving-image, image-making, strategic and speculative design, activism, and collaborative practice as a means of addressing and affecting change within fashion and contemporary society at large. 

Course units

You will be required to complete 360 credits at levels 4, 5, and 6 to be awarded the BA (Hons) Fashion Media Practice & Criticism

After achieving 120 credits at level 4 you can opt to be awarded CertHE.

After achieving 240 credits (to incl. minimum of 120 at level 5) you can opt to be awarded DipHE.

After achieving 360 credits (to incl. minimum of 120 at level 5 and 120 at Level 6) you will be awarded BA (Hons).

Stage 1 (Level 4)

The units you will study in Year 1, Stage 1, Level 4 are as follows:

  • Fashion Cultures and Histories (20 Credits);
  • Critical Storytelling (40 Credits);
  • Fashion Cultures and Histories (20 Credits);
  • Better Lives (20 Credits);
  • Critical Collaboration (20 Credits). 

Stage 2 (Level 5)

The units you will study in Year 2, Stage 2, Level 5 are as follows:

  • Cultural and Historical Studies Option (20 Credits);
  • Critical Strategies (20 Credits);
  • Inside the Industry (20 Credits);
  • Situating Your Practice (20 Credits);
  • Critical Climate (20 Credits);
  • Critical Experience (20 Credits).

Stage 3 (Level 6)

The units you will study in Year 3, Stage 3, Level 6 are as follows:

  • Research and Development for Critical Practice (20 Credits);
  • Cultural and Historical Studies Dissertation (40 Credits).
  • Critical Practice (40 Credits);
  • Portfolio (20 Credits).

A 20‐credit unit is approximately equivalent to 200 hours of learning time, which includes a mixture of taught time, independent study and assessment.

All students are entitled to a tutorial package that consists of:

  • three personal tutorials per year for the duration for their course of study at LCF;
  • unit tutorials as required;
  • unit group tutorials as required;
  • an appropriate level of confidentiality.

Learning and teaching methods

  • Demonstrations, workshop practices;
  • Technical workshops;
  • Lectures;
  • Group discussions and team working;
  • Self‐directed study simulations and work study placements;
  • Group and individual tutorials;
  • Seminars;
  • Critiques;
  • Panel discussions;
  • Tests.

Assessment methods

The following assessment methods are employed to assess the achievement of learning outcomes in an integrated approach:

  • Set projects, external or simulated projects;
  • Research development;
  • Portfolio developments;
  • Written reports;
  • Peer and self‐evaluation;
  • Essays and written evaluations;
  • Presentations;
  • Tests;
  • Dissertation.

Staff

Dr. Daniel Felstead is the course leader of BA Fashion Media Practice and Criticism. As an experiential designer and strategist with over 20 years of industry experience, Daniel's practice encompasses a wide range of contemporary formats and media—from exhibitions, installations, and live works, to digital interfaces, platforms, wearables as well as writing. Working independently and collectively he has exhibited internationally and produced works for BBC, BFI, The British Museum, Google, Nike, Nokia, Science Museum, Serpentine Galleries, Siemens, and V&A Museum. He has taught at the Institute of Applied Arts (Taiwan), Nottingham Trent University, Royal Central School of Speech & Drama, and Wimbledon School of Art. He has contributed numerous essays for publications including Art Selector, British Computer Society, Literary Platform, Revolver Publishing, Skiro Editore, The Swedish Dance History, and Tate Publishing. As well as holding a BA (Hons) in Visual Communication (Ravensbourne College), Daniel holds a Ph.D., which he carried out at the Royal Central School of Speech & Drama (University of London). In his thesis, ‘What Can We Do With These Associations? Production, Organisation and Materiality in the Work of Tino Sehgal’ Daniel examined the artistic practice of Tino Sehgal in relation to contemporary art theory and the dynamic social, cultural, and political conditions of neoliberalism.

Sophie Barr is an associate lecturer teaching across the Fashion Communication Programme and the Cultural and Historical Studies department at LCF. She is a practising artist and researcher who uses photography, drawing, print, video, audio, web and installation to explore the aesthetics of the globalised city, identity in the digital age and the relationships between material and digital cultures. She regularly exhibits her work in London and beyond. Sophie holds a master’s in Fine Art with Learning and Teaching in HE as well as a master’s in Cultural and Critical Studies and is a fellow of the HEA. Sophie is currently studying for a professional doctorate in Fine Art at the University of east London where she also teaches Contextual Studies for Photography.

Kelly Dearsley is the programme director for the Fashion Communication courses, which include BA (hons) Creative Direction for Fashion, BA (hons) Fashion Public Relations and Communication and BA Fashion Media Practice and Criticism. Kelly began her career as an advertising executive in the 1980s working with clients in the film and entertainment industries. She returned to study Fashion Photography at the London College of Fashion and has worked as a freelance photographer for publications including Guardian, Vogue Pelle and ID magazine. She has made a number of short films which have been shown at film festivals across the world, including Leeds, Liverpool, Greece, Sweden, London, Slovakia, Croatia and Brazil. Her most recent new work ‘I’ve a Feeling We’re not in Kansas any more’, a fine art installation/performance was devised and performed in Glasgow at the New Territories International Festival of Live Art in March 2011. Kelly is currently studying for a PhD at LCF. Her research, a comparative study of the reading practices and reception of fashion media in print and digital formats, will be a wholly written thesis that uses phenomenology as a methodology to explore the reception of fashion media paying particular attention to the role of new media in this process.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • 96 tariff points from A Level Passes at Grade C or above (preferred subjects include English, a foreign language and Media Studies);
  • Merit at Foundation Diploma in Art and Design;
  • Merit, Merit, Merit at BTEC Extended Diploma (preferred subjects Art & Design);
  • 96 tariff points from UAL Extended Diploma;
  • Access Diploma or 96 new UCAS tariff points from the Access to HE Diploma;
  • 96 new UCAS tariff points (equivalent to 240 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Five GCSE passes at grade A*-C or grade 9-4, with grade C (grade 4) or above in English.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements.

Selection criteria

The course team seeks to recruit students who can demonstrate:

  • a broad interest in fashion, visual culture, and social issues, as well an awareness of technology;
  • an understanding of the need for a critical and analytical approach to the area of study;
  • an intellectually open approach suited to the demands of the course and projected career futures.

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 P205

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Further information can be found in our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

After you apply

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

If you have achieved or expect to achieve the standard entry requirements we will invite you to submit a mini portfolio which should include a number of images of your work. For this course you should show evidence of work that reflects your interest in fashion media practice. The mini portfolio is assessed by Academic Reviewers who will select applicants to attend an interview.  Please note that not all applicants are invited to attend interview.

Rich Mix Interview week

If you are selected for interview, these will take place at the Rich Mix Arts venue in Shoreditch from February 17th to 21st 2020. Please see here for a map of the location; nearest stations are Liverpool Street (Central, Circle, Metropolitan, Hammersmith and City and TFL Rail), Shoreditch High Street (Overground) and Bethnal Green (Central). Local buses also serve the venue – please see the Richmix website for further details.

Should you be unable to attend your interview, you must notify us as soon as you can. We cannot guarantee that we will be able to reschedule so you should make every effort to attend the scheduled interview.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements you will be invited to submit a portfolio of no more than 45 images. Your portfolio is assessed by our academic team who will select applicants to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome.

There are three ways international students can apply to an undergraduate course at London College of Fashion:

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 P205

You can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate application will be withdrawn.

For further advice on how to apply please visit the UAL International Application page.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Further information can be found in our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

After you apply

What happens next

Immigration History Check

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course you should show evidence of work that reflects your interest in fashion media practice.

If the academic team wish to consider your application further, you will be invited to attend an interview either in person or via telephone where an international academic will look at your portfolio and ask questions to establish your suitability for the course. Applicants will be expected to demonstrate the following at interview: why you want to come on the course and what you will bring to the course; an awareness of some of the important practitioners in fashion media and why their contribution is significant; and analytical and critical skills through a piece of recent writing.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to upload work, nor are they guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.

Fees & Funding

Home / EU fee

£9,250*

This applies for the 2020/21 academic year.

* Awaiting confirmation - Maximum fee permitted fee in 2020-21 subject to confirmation by the Government. Please visit our Undergraduate tuition fees page for more information.

International fee

£22,920

This applies for the 2020/21 academic year.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarship search

Careers and alumni

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Alumni

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