This course will run across three blocks and include shared units in Block 1 and Block 2 and completed with an independent-research unit in Block 3, which is the award bearing unit.
The units are detailed as follows:
Block 1
Cultural Contexts of Global Fashion Marketing
This unit will provide you with an insight into the distinctive practices of fashion and marketing. You will explore Cultural and creative considerations such as: language, food, music, dance, crafts, and climate. You will build analytical, critical and research skills in subject areas such as economics and psychology through theories and principles that will support an understanding of global perspectives and develop your considerations of how racial and social justice practices can be encouraged in the context of global cultures and in fashion marketing.
Brand Management and Consumer Insights (cross-course validated unit)
Developing deep consumer understanding is critical for brand success in today’s rapidly changing global fashion industry. Taking a customer-centric approach, in this unit you will identify and evaluate consumer behaviours, motivations and emotions towards fashion brands and how this impacts development, growth and equity. You will explore consumer decision making and the impact of consumer behaviours on brand strategy. Utilising a range of theories, you will investigate all aspects of fashion brand management, from brand creation to strategies for growth, survival and sustainability and ethics, from a local and global perspective. You will evaluate the customer journey and how brands create value and experience for customers.
Collaborative Challenge (cross-college validated unit)
This unit is your opportunity to innovate and explore developmental processes and engage with collaborative working practices. You will develop your professional negotiation, teamwork and networking skills that are essential in the cultural, entrepreneurial and creative industries. The emphasis of this unit is on cross- disciplinary student-led collaboration. You can engage with industry and college-based briefs.
Block 2
Marketing Communications (cross-course validated unit)
In an increasingly digitally sophisticated and digitally-reliant society, well-designed and communicated campaigns are crucial to ensure the success and longevity of fashion businesses. This unit will enable you to build a sound theoretical and practical understanding of the formulation and management of the marketing communication process, using leading industry analytical tools. You will examine marketing communication strategies in the context of the highly competitive and fast-moving global fashion industry. The return on investment and the financial accountability and pressure to deliver business results will be considered in the context of integrated marketing communication strategies tailored for sustainability-focused businesses.
Advanced Applied Strategy for Global Cultures
This unit provides a unique opportunity to select from one of four pathways on which to base your course of study, choosing from one of the following specialisms:
- International Business Development
- Sustainability
- Luxury Brand Management
- Marketing 4.0 – Innovation & Technology
You will personalise your course of study and align your chosen specialism with the broader subject matter of global cultures and explore how they impact on fashion marketing and industry practices. Students will have the chance to explore areas such as: migration and human geography, economics and international relations. You will be encouraged to explore the relevance of your pathway choice in relational to global and cultural contexts. The four chosen pathways are distinctive and are key areas shaping the present and future of the fashion industry; thus, having an understanding will encourage the shaping of your insights for professional and industry developments. This unit can also support your interests for your research area for the Research Proposal and MAP units.
Research Proposal (cross-course validated unit)
In this unit you will explore approaches for theoretically interrogating your practice and your discipline. Throughout this unit you will uncover your research philosophy, defining how you look at the world and your work. You will build and extend your core research capabilities, developing a robust theoretically justified research proposal that you will complete in your Masters project. In the process of developing your research proposal you will explore a range of research methodologies, methods and approaches, describing how you will utilise primary and secondary research tools in your Masters project. You will build a theoretical framework to test your ideas in order to bring you to an understanding of the relationship between theory and practice.
Block 3
Masters Project (cross-course validated unit)
The Masters Project is the final stage of your Masters’ course and is the culmination of your studies and provides you with a space to synthesise all the knowledge and skills you have gained on the course so far. Your project will be self-directed and you will negotiate the shape and direction of your project at the outset with your supervisor. This important final phase of your studies is where you will effectively communicate your work along with your ability to critically interrogate your practice with robust approaches to research and theoretical analysis. Upon completion of your project, you will have generated a high-level Masters’ quality piece of work that will showcase your practice, academic literacy and the professional standards that will act as a platform for your future career and professional development.
