When public relations industry legend Bob Leaf visited London College of Communication to talk to PR students, he proved why he has been at the top of his game for 60 years.
The seventh employee of Burson-Marsteller in 1957, Bob went on to build the agency’s overseas office network, gaining him the moniker ‘the father of modern international public relations’ as he helped turn B-M into the largest PR firm in the world by the 1980s.
Bob shared anecdotes from his lifetime in business, delighting and inspiring students with a masterclass in inter-cultural communication.
Then came the lesson in persuasion as Bob introduced his book, The Art of Perception: Memoirs of a Life in PR, showing how to harness consumer behaviour and create consumer demand as he signed copies for a long line of appreciative students. It was terrific having Bob here and LCC’s PR students (and lecturers) are grateful to him for being so generous with his time and for sharing his experiences with us.
Read about BA (Hons) Public Relations