This week we’re celebrating ethical creativity with daily events, talks & workshops for #LCCGREENWEEK 2014. pic.twitter.com/SSaW2d3sHe
— LCC (@LCCLondon) February 10, 2014
Students from London College of Communication (LCC) are tackling the most important environmental questions facing their generation during the College’s annual Green Week from 10-14 February.
They’re inviting conscientious creatives and organisations to be part of a series of events exploring this year’s theme of Survival, with exhibitions, workshops and talks covering topics such as new ways of making, mega-cities, communicating sustainability, adopting alternative values; and reverting and learning from nature.
Amazing talks, provocations, exhibitions on ‘Conscientious Communication’ @LCCLondon‘s ‘Green Week’: http://t.co/wqT4ujqGFz Spread the word!
— ed gillespie (@frucool) February 10, 2014
Monday kicked things off with a day all about STUFF! And we’ll be sharing some of the best stuff from social media throughout the week.
Monday’s #LCCGreenWeek theme is STUFF! In the future, what stuff will we need and how will we make stuff? pic.twitter.com/9GOJGDEwlm
— LCC Students (@LCC_Students) February 10, 2014
Product designers, thinkers, tinkerers and former Designers-in-Residence at the Design Museum Thomas Thwaites and Harry Trimble (aka Studio PSK), started us off with a FUTURE PHARMACY workshop exploring the lifestyle changes that a future world of scarcity might trigger.
Will the coming post-peak society be better, or worse for our health? How will we stay fit and happy? And what prescriptions will we need to get through the days?
All ready @Studio_PSK and Thomas Thwaites FUTURE PHARMACY workshop for @LCCLondon Green Week pic.twitter.com/F7r7uckVHS
— Harry Trimble (@HarryTrimble) February 10, 2014
Photography by Lewis Bush
Next up, industrial designer Ian Hunter of substrate specialists Materials Council launched a hands-on workshop making objects by combining bio-polymers with found materials. By creating bio-composite items, students were encouraged to engage with the substrate and the world of production.
A selection of bio-compostite creations / Photography by Lewis Bush
Awesome workshop today with @LCC_Students making biopolymer composites #LCCGreenWeek pic.twitter.com/dHH5jOEudh
— Materials Council (@MaterialsCncl) February 10, 2014
The afternoon kicked off with the Creativity Works for the White Pencil lecture by creative association D&AD and industry experts. The talk explored the power of creativity to effect positive change, demonstrating creativity that has ‘purpose beyond profit’ and giving advice and inspiration on how to apply sustainable thinking to creative practice.
RT if you’re coming to #LCCGreenWeek today to discover the power of #creativity for positive change and uncover #NewBloodAwards insights.
— D&AD New Blood (@DandADNewBlood) February 10, 2014
The lecture took the audience through several case studies including the Rivers of Light campaign by Jose Miguel Sokoloff, Chairman of Lowe Worldwide Creative Council.
Jose Miguel Sokoloff, Chairman of Lowe Worldwide Creative Council / Photography by Lewis Bush
Excited for the @DandADNewBlood talk and workshop #LCCGreenWeek pic.twitter.com/iWZoDjt1Jh
— Nicolas Bruck (@NicolasB1992) February 10, 2014
The lecture was followed up by D&AD New Blood Awards workshops exploring key themes and ideas to help develop strong responses to briefs from WPP and Unilever.
@DandADNewBlood [at] #LCCGMD 6th Floor Studio for Unilever workshop. Ready to go. #LCCGreenWeek@LCCLondonpic.twitter.com/lqdSJE7nri
— craig burston (@skipratmedia) February 10, 2014
Amazing talk at #LCCGreenWeek about #operationchristmas by @JMSokoloff of @LoweandPartners ! Love the #creativity of the campaign !
— Aria Rer (@ariamyway) February 10, 2014
Monday also saw the launch of the MA Photojournalism and Documentary Photography alumni exhibition Survive, bringing together work by LCC graduates who are actively engaged with environmental issues.
Survive exhibition is now open! #photo @LCCLondon #LCCGreenWeek #UALGreenWeek @LCC_Students http://t.co/xxTaZlzTQC pic.twitter.com/r6Q8fKp4Z4
— Monica Takvam (@monicatakvam) February 10, 2014
For a full line up of LCC Green Week events visit the website. Join the conversation online by following @LCC_Students & @LCCLondon and sharing your thoughts and pictures on Twitter and Instagram by tagging them #LCCGREENWEEK