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Soho unveils outdoor art installation with works from BA (Hons) Fashion Imaging and Illustration students

Soho x LCF installation. Photo by Nyla Sammons.
  • Written byLondon College of Fashion
  • Published date 03 August 2022
Soho x LCF installation. Photo by Nyla Sammons.
Soho x LCF installation. Photo by Nyla Sammons.

As one of the world’s most vibrant districts, Soho is known for its diverse art and culture and this week unveils an exciting outdoor exhibition with works from ten BA (Hons) Fashion Imaging and Illustration students from London College of Fashion, UAL.

The 250ft outdoor exhibition is located on Berwick Street and Hopkins Street on the hoarding of a development site which will reveal ten new retail spaces and two restaurant opportunities in 2023. The ten students selected to take part were chosen by a carefully selected panel including Simon Quayle Executive Director Shaftesbury and Lindsay Pentelow, Creative Director, School of Media and Communication, LCF. The ten illustrations selected celebrate the history of Soho through the eyes of the students and include bold vibrant street scenes, as well as themes of punk, music, and fashion.

L-R: Liyun Li, Elly Rodbert, Annabel McLaughlin, Eleanor Parry-Hensley (work displayed in the background), Rosemary James and Live Treweek. Photo by Nyla Sammons.
L-R: Liyun Li, Elly Rodbert, Annabel McLaughlin, Eleanor Parry-Hensley (work displayed in the background), Rosemary James and Live Treweek. Photo by Nyla Sammons.
Shaftesbury is delighted to be part of this initiative to support the emerging talent from this important creative course. Soho has long been renowned as a location for the creative industries, so this is the perfect place for the students to illustrate what Berwick Street and Soho means to them. This collaboration marks another chapter of our long-standing partnership with London College of Fashion, which has endured for over a decade.

— Simon Quayle, Executive Director Shaftesbury PLC
Soho x LCF installation. Photo by Nyla Sammons.
Soho x LCF installation. Photo by Nyla Sammons.
These bold and eye-catching illustrations capture and celebrate the history of this iconic street and its position in the centre of Soho, whilst also looking into the future of its development. This has been a fantastic brief and opportunity for London College of Fashion's highly creative and innovative BA (Hons) Fashion Imaging and Illustration students. The illustrations are a perfect way to help celebrate the rich heritage of London College of Fashion in this area of London, at a time when we are also looking ahead to a new chapter in our story to our future home in Stratford when we open our doors in East Bank in September 2023.

— Lindsay Pentelow, Creative Director, School of Media and Communication, LCF
Soho x LCF installation. Photo by Nyla Sammons.
Soho x LCF installation. Photo by Nyla Sammons.

If you are in Soho this week, make sure you snap a pic of the incredibly colourful installation, and tag @ThisIsSoho  and @LCFLondon_.

See more students' work from this installation in the gallery below.

The BA (Hons) Fashion Imaging and Illustration students are:

  • Liyun Li
  • Neda Yankova
  • Rosemary James
  • Liv Treweeke
  • Elly Rodbert
  • Annabel McLaughlin
  • Heidi Pickover
  • Eleanor Parry-Hensley
  • Nerea Gómez Martín
  • Katie Digan

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