Each of our 6 Colleges work with our brand in a more flexible way, adapting our system to their unique personality and heritage to create an identity specific to who they are.
While Colleges have their own identities, they keep a close connection to the UAL brand on certain areas to ensure consistency across the brand portfolio:
- Visual identity — they use our logo system, typefaces for body copy and digital design system.
- Verbal identity — they follow our editorial style guide and tone of voice guidelines.
- Brand narrative and messaging pillars when writing about UAL as a whole.
- Content accessibility guidelines.
College identities
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Han Tang, Postgraduate Show, 2025 MA Sculpture, Camberwell College of Arts, UAL | Photograph: Orlando Myxx
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'Danny's Farm', Eva Sykes, 2025 MA Fine Art, Central Saint Martins, UAL | Photograph: Paul Cochrane
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Pujie Yang, Postgraduate Show, 2025 MA Fine Art, Chelsea College of Arts, UAL | Photograph: Orlando Myxx
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Mo Oguntuase setting up the photography studio, 2023 BA Public Relations, London College of Communication, UAL | Photograph: Alys Tomlinson
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'F0x-Δreamer', Ningxuan Liu, 2025 BA Costume for Performance, London College of Fashion, UAL
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'Spectacle of the Surreal' V&A Performance, Sasha Agakova, 2025 BA (Hons) Costume for Theatre and Screen, Wimbledon College of Arts, UAL
Learn more about the UAL brand
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Students preparing for an exhibition, 2020 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL | Photograph: Alys Tomlinson
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Reuse units in workshop, 2022, UAL | Photograph: Orlando Callegaro
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Typography workshop, 2017 MA Design Management and Cultures, London College of Communication, UAL
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Graduation posters, 2024, UAL | Design: Kind Studio