Camberwell College of Arts
Last updated:
29 June 2026
Our name
Camberwell College of Arts
- Don't use ‘the’ as a prefix in front of our name.
- Don't refer to us as 'Camberwell College', use its full name Camberwell College of Arts,
- Make the College’s relationship to UAL clear. Though, don't use UAL as a possessive.
- Example: Camberwell College of Arts, UAL, is part of a new exhibition.
- Externally, use the abbreviation 'Camberwell' once you’ve established its meaning by using our full name.
- Example: Camberwell College of Arts (Camberwell) offers courses in Art, Design and Conservation. Camberwell's facilities embrace both traditional craftsmanship and digital technology.
- When referring to the Colleges as a collective, don't use the acroynm 'CCW' externally. If you do need to refer to the 3 Colleges as a collective, for example in email signatures, use 'Camberwell, Chelsea and Wimbledon Colleges of Arts'.
- At Camberwell, we have 2 sites, the Peckham Road site and Wilson Road site that make up the Camberwell College of Arts campus. Use the correct name where referring to the sites and campus to make it clear that both sites are part of the campus.
How we sound
Brand narrative
Camberwell College of Arts, UAL is a renowned art and design college driving positive social impact through art and design. Its unique studio culture offers students the freedom and support to explore their individual creativity using facilities that embrace both traditional craftsmanship and digital technology. The College is passionate about social citizenship whilst maintaining the view that the arts must remain committed to the rewards of free inquiry and experimentation. Its students benefit from staff who take immense pride and care in guiding students in a journey of discovery helping them develop the critical thinking, making skills and social sensibilities that equip them to thrive both individually and in their communities.
Using our brand narrative
Sometimes you may need to shorten the narrative to tailor it to the needs of your audience or to adhere to specific word count.
Example — one sentence:
Camberwell College of Arts, UAL is a renowned art and design college driving positive social impact through art and design.
Example — one paragraph:
Camberwell College of Arts, UAL is a renowned art and design college driving positive social impact through art and design. Its unique studio culture offers students the freedom and support to explore their individual creativity using facilities that embrace both traditional craftsmanship and digital technology.
With the UAL brand narrative
There may be times when you have to reference Camberwell alongside the wider University:
- Prioritise language which describes Camberwell, supported by extracts from the UAL brand narrative and messaging pillars to bring clarity to the connection to the University brand.
- Avoid duplication of language between narratives as this can become confusing for audiences.
How we look
Imagery
Imagery is a key part of our brand. So it's important that the imagery we use showcases the best of what we do at Camberwell:
- the work of our students from across the College's schools and courses
- our diverse community of students, alumni and staff
- our state-of-the-art facilities, in the heart of the community.
We also need to make sure that all imagery includes the correct copyright information and is credited in line with our crediting guidelines.
