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Crediting imagery

Last updated:
17 April 2026

A vibrant graduate showcase display featuring a variety of ornate theatrical costumes on mannequins.
Undergraduate Show, 2022 BA (Hons) Costume for Theatre and Screen, Wimbledon College of Arts, UAL | Photograph: Levitt Bernstein

It is good practice — and sometimes a legal requirement — to credit the owner of the intellectual property rights in any content that you would like to use.

Crediting another person’s content does not mean that permission to use the content is not required. The first step before using another person’s content is to check what permission you have to use the content and ensure that your use is in line with those permissions. The second step is to then check and comply with any crediting requirements.

In the absence of any specific crediting requirements, for example under a Creative Commons licence, please follow our crediting guidelines below.

When using student work, use this credit structure:

  • (Student/artist’s name), (year and course), (College/Institute), UAL 

When using a photograph of student work, use this credit structure:

  • (Student/artist’s name), (year and course), (College/Institute), UAL | Photograph: (name)

If you include an optional title of the work:

  • (‘Work title’), (Student/artist’s name), (year and course), (College/Institute), UAL | Photograph: (name)
Four men stand side by side in front of a modern apartment building, wearing traditional West African attire in vibrant colors and patterns.
‘Away from the Fields’, Safeen James, 2023 BA (Hons) Creative Direction for Fashion, London College of Fashion, UAL | Photograph: Safeen James

Extra detail student work

Credit everyone involved in a project, such as directors, art directors, choreographers, costume designers, stylists, performers, etc. If this is the case, use this credit structure:

  • (Student/artist’s name), (year and course), (College/Institute), UAL | Photograph: (name), Art Direction: (name), Lighting: (name), Styling: (name), etc.

When student work is included in a campaign, include both the student credit and campaign design direction:

  • (‘Work title’ [optional]), (student name), (year and course), (College/Institute), UAL | Design direction: (department or studio name)
Five performers in colourful, avant-garde costumes engage in a dramatic, exaggerated pose on a minimalist stage.
Gabriella Engdahl, 2021 BA (Hons) Performance: Design and Practice, Central Saint Martins, UAL | Photograph: Mark Duffeild; Costume Design: Ting Huang

When using photography of an activity, use this credit structure:

  • (Name of activity), at (Location of activity), (year), UAL | Photograph: (name)

When using photography of an event or activity that is attributed to a College/Institute, use this credit structure:

  • (Name of activity), (year) and (course [if applicable]), (College/Institute), UAL | Photograph: (name)

When a photograph is of an activity, but not attributed to an individual photographer, use this credit structure:

  • (Name of event), at (Location of event), (year), UAL
A smiling graduate in cap and gown raises both arms in celebration on stage during the 2024 Graduation ceremony at University of the Arts London.
Graduation, at Royal Festival Hall, 2024, UAL | Photograph: In-Press Photography Ltd

Headshots

When a photograph is a headshot, include information about the person’s job. Use this credit structure:

  • (Name of Person), (Job title), (College or team) UAL (or name of organisation) | Photograph: (name)
A man in a dark suit and glasses smiles while standing in front of a wall lined with colourful vertical rolls of paper
Rob Kramer, University Secretary, UAL | Photograph: Stephanie Feather

For graphic design or illustration created by a UAL team/department, use this credit structure:

  • (Work title) | Design direction: (team/department), (UAL/College)

For graphic design or illustration created by an external agency or freelancer, use this credit structure:

  • (Work title) | Design direction: (agency/freelancer name)
Three distinct, vibrant covers for A Guide to Central Saint Martins, designed by Boyle and Perks.
A Guide to Central Saint Martins | Campaign design direction: Boyle & Perks

For videos created by a UAL team or department, use this credit structure::

  • (‘Video or campaign title’), (College/Institute [if applicable]), UAL | Production: (team/department), (UAL/College)

For videos created by an external agency or freelancer, use this credit structure::

  • (‘Video or campaign title’), (College/Institute [if applicable]), UAL | Production: (agency/freelancer name)

'What are you going to say?', London College of Communication, UAL | Production: London College of Communication and Grey Moth