Skip to main content

Brand guidelines

Person holding mirror to the sky
Person holding mirror to the sky
Ella d'Aguilar, 2020 BA (Hons) Fashion Styling and Production, London College of Fashion, UAL

Our brand tells the story of who we are. Consistently using our brand connects us with our audiences, building awareness and understanding.

‎

  • A group of models pose in an indoor setting wearing elaborate, sculptural avant-garde outfits and oversized hats.
    'Aurora, Texas', Myah Hasbany, 2025 BA (Hons) Fashion Design: Communication, Central Saint Martins, UAL | Photograph: Willow Williams

    Who we are

  • A partially twisted cube puzzle made of glossy black and translucent pink marbled blocks sits on a pink surface.
    Lily Mae Boxell-Smeaton, 2026 BA (Hons) Photojournalism & Documentary Photography, London College of Communication, UAL | Photograph: Mitsi Moulson

    How we look

  • Three people wearing brightly patterned traditional clothing sit on the edge of a rooftop against a backdrop of urban buildings and a clear blue sky.
    ‘Away from the Fields’, Safeen James, 2023 BA (Hons) Creative Direction for Fashion, London College of Fashion, UAL | Photograph: Safeen James

    How we sound

UAL Brand Asset Library

Use our UAL Brand Asset Library to create consistent, on-brand content. You can download on-brand images, logos, fonts and templates for video, documents and more.

Our College brands

Digital and physical spaces

Find out how to use our brand on social media, email and on UAL estates in our digital and physical spaces guidance.

Intellectual property and crediting

Find information on trade marks, copyright and how to credit imagery and video in our intellectual property and crediting guidance.

Others using our brand

Speak to us

For any questions about our brand guidelines, using our brand or a brand project, speak to us at brand@arts.ac.uk. We aim to respond within 2 working days.

‎‎‎‎‎‎ㅤ

ㅤ

Brand guidelines

Links