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Partnerships

Last updated:
16 October 2026

How our brand is used depends on our involvement in the partnership.

Agree with the partner in writing how the partner can use our brand and trade marks. If a formal legal agreement is required, contact the Legal Services team at legalservices@arts.ac.uk.

UAL is the lead partner if we are working with another brand, but UAL is providing a majority of the resources to offer a product or service and/or taking a larger share of the revenue/outcomes.

Where UAL is the lead brand, supported by another brand:

  • Follow these guidelines on how we look and our guidelines on how we sound.
  • Place external partner logo(s) at the bottom, at less than 75% size of the UAL logo.
  • If UAL is working with more than 1 brand, all supporting logos should be equal size and in alphabetical order.

An equal partnership is when UAL and other brands pool resources together to offer a product or service where they share revenue and/or outcomes.

Where UAL and other brands are equal partners:

  • Use of the UAL identity is preferred. Follow our guidelines on how we look and how we sound.
  • The partner identity system can also be used, but not a combination of both.
  • All logos should be equal in size.
  • The UAL logo should be in black or white.
  • If using the UAL identity, the logos should be separated by a 0.5pt dividing line, that is 100% black, 40% black or white.

UAL is the supporting partner if working with another brand which is providing a majority of the resources to offer a product or service and/or taking a larger share of the revenue/outcomes.

Where another brand is the lead, supported by UAL:

  • The UAL logo should follow the partner logo placement guidelines.
  • The UAL logo should be in black or white.