Wimbledon College of Arts
Last updated:
02 July 2026
Our name
Wimbledon College of Arts.
- Don't use ‘the’ as a prefix in front of our name.
- Don't refer to us as 'Wimbledon College', use its full name Wimbledon College of Arts,
- Make the College’s relationship to UAL clear. Though, don't use UAL as a possessive.
- Example: Wimbledon College of Arts, UAL, is part of a new exhibition.
- Externally, use the abbreviation 'Wimbledon' once you’ve established its meaning by using our full name.
- Example: Wimbledon College of Arts (Wimbledon) encourages practical experimentation as a way to learn the skills needed for a successful career in the arts. Wimbledon has around 800 students.
- When referring to the Colleges as a collective, don't use the acroynm 'CCW' externally. If you do need to refer to the 3 Colleges as a collective, for example in email signatures, use 'Camberwell, Chelsea and Wimbledon Colleges of Arts'.
How we sound
Brand narrative
Wimbledon College of Arts is dedicated to the study of theatre, screen and performance arts, training students to become innovative performers and experimental designers. The College has an international reputation for producing performance graduates known for their creativity, technical accomplishment, and professionalism. With a range of courses available — from acting and performance to design and digital production, covering live performance, set and costume design, model making and prop making, animatronics and prosthetics and puppetry — Wimbledon College of Arts is one of the UK’s leading performance colleges.
Wimbledon College of Arts offers a supportive community of students, academics and technicians who share a passion for creative expression through practical experimentation. Regular opportunities to collaborate with renowned arts organisations enable Wimbledon students to create performances and to become versatile performance arts professionals. The College has recently undergone a multimillion-pound redevelopment, providing high-quality design studios, rehearsal rooms, and theatre facilities, with investment in new state-of-the-art digital technology.
Using our brand narrative
Sometimes you may need to shorten the narrative to tailor it to the needs of your audience or to adhere to specific word count.
Example — one sentence:
Wimbledon College of Arts is dedicated to the study of theatre, screen and performance arts, training students to become innovative performers and experimental designers.
Example — one paragraph:
Wimbledon College of Arts is dedicated to the study of theatre, screen and performance arts, training students to become innovative performers and experimental designers. The College has an international reputation for producing performance graduates known for their creativity, technical accomplishment, and professionalism. With a range of courses available — from acting and performance to design and digital production, covering live performance, set and costume design, model making and prop making, animatronics and prosthetics and puppetry — Wimbledon College of Arts is one of the UK’s leading performance colleges.
With the UAL brand narrative
There may be times when you have to reference Wimbledon alongside the wider University:
- Prioritise language which describes Wimbledon, supported by extracts from the UAL brand narrative and messaging pillars to bring clarity to the connection to the University brand.
- Avoid duplication of language between narratives as this can become confusing for audiences.
How we look
Imagery
Imagery is a key part of our brand. So it's important that the imagery we use showcases the best of what we do at Wimbledon:
- the work of our students from across the College's schools and courses
- our diverse community of students, alumni and staff
- our state-of-the-art facilities
- our part in the community of Wimbledon, South-West London.
We also need to make sure that all imagery includes the correct copyright information and is credited in line with our crediting guidelines.
