Chelsea College of Arts
Last updated:
29 June 2026
Our name
Chelsea College of Arts
- Don't use ‘the’ as a prefix in front of our name.
- Don't refer to us as 'Chelsea College', use its full name Chelsea College of Arts,
- Make the College’s relationship to UAL clear. Though, don't use UAL as a possessive.
- Example: Chelsea College of Arts, UAL, is part of a new exhibition.
- Externally, use the abbreviation 'Chelsea' once you’ve established its meaning by using our full name.
- Example: Chelsea College of Arts (Chelsea) offers courses in curating, fine art, graphic design communication, textile design and interior and spatial design. Chelsea's facilities embrace both traditional craftsmanship and digital technology.
- When referring to the Colleges as a collective, don't use the acroynm 'CCW' externally. If you do need to refer to the 3 Colleges as a collective, for example in email signatures, use 'Camberwell, Chelsea and Wimbledon Colleges of Arts'.
How we sound
Brand narrative
Chelsea College of Arts, UAL, is a leading art and design College based in a historical building alongside the River Thames and Tate Britain in Central London.
We offer our students and researchers a creative and dynamic environment where they’re encouraged to push boundaries, explore their interests and develop their creative voice. Chelsea offers degrees in a variety of subjects within fine art and design. The supportive community of creatives, together with excellent facilities and studios, enables innovative work and imaginative collaborations between the students.
Our College holds a range of networks that broaden perspectives and knowledge and offer opportunities for real-life work experience. The international nature of Chelsea is reflected in our student and staff body and also in partnerships and exchange opportunities. Students are encouraged to engage with different contemporary fine art and design practices, and the College’s location in the heart of London provides exceptional opportunities to explore galleries, museums and cultural events. Chelsea College of Arts is also a space for world-class research and knowledge exchange, encouraging holistic thinking across research areas, and addressing global challenges. The cutting-edge research expertise is intrinsically embedded in the courses we offer.
Using our brand narrative
Sometimes you may need to shorten the narrative to tailor it to the needs of your audience or to adhere to specific word count.
Example — one sentence:
Chelsea College of Arts, UAL, is a leading art and design College based in a historical building alongside the River Thames and Tate Britain in Central London.
Example — one paragraph:
Chelsea College of Arts, UAL, is a leading art and design College based in a historical building alongside the River Thames and Tate Britain. We offer our students and researchers a creative and dynamic environment where they’re encouraged to push boundaries, explore their interests and develop their creative voice. Chelsea offers degrees in a variety of subjects within fine art and design. The supportive community of creatives, together with excellent facilities and studios, enables innovative work and imaginative collaborations between the students.
With the UAL brand narrative
There may be times when you have to reference Chelsea alongside the wider University:
- Prioritise language which describes Chelsea, supported by extracts from the UAL brand narrative and messaging pillars to bring clarity to the connection to the University brand.
- Avoid duplication of language between narratives as this can become confusing for audiences.
How we look
Imagery
Imagery is a key part of our brand. So it's important that the imagery we use showcases the best of what we do at Chelsea:
- the work of our students from across the College's schools and courses
- our diverse community of students, alumni and staff
- our state-of-the-art facilities in our Grade II listed building.
- our part in the community of Pimlico.
We also need to make sure that all imagery includes the correct copyright information and is credited in line with our crediting guidelines.
