Explore how teams across UAL, our in-house Creative team and Creative Services Roster have used our brand system in different contexts — from communications campaigns to the design of our prospectus and more.
Case studies
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UAL 2032 strategy | 3D render: Kat Petersons, 2023 BA Design for Branded Spaces, London College of Communication, UAL | Campaign design direction: UAL Creative
Refreshing our 2032 strategy putting Education at the core
UAL Creative refresh the UAL 2032 Strategy visual identity.
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LGBTQ+ Staff Network Design identity | Design direction: Creative, UAL
Working with our community to create an identity for UAL’s LGBTQ+ Staff Network
Working alongside the UAL community, the in-house Creative team creates new identity for the University of the Arts London for the LGBTQ+ Staff Network.
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Stills from "Let Them Cook" with Head Chef Tom, 2025, London College of Fashion, UAL | Videography and editing: Social Media and Digital Communications
Letting them cook: Expressing who we are by spotlighting our community on social media
Our Social Media and Digital Communications team developed a new social-first series called 'Let them cook' — spotlighting chefs across our canteens and celebrating staff working behind the scenes to welcome students.
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Jigsaw by Julia Marolt, 2026 BA Graphic Design Communication, Central Saint Martins, UAL | Design direction: Creative, UAL
Bringing student work to life in 1,000 pieces with not just a shop
Our Creative team collaborated with UAL retailer not just a shop on their new jigsaw box design.
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UAL Showcase campaign video 2025 | Videography and direction: Content, UAL and Grey Moth
Using narrative storytelling in video to promote UAL Showcase
Our new Content team worked with Grey Moth and our UAL community to produce a new campaign video for UAL Showcase, demonstrating the user journey of finding creative solutions through the platform.
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UAL Halls guides 2025/26 | Design direction: Creative, UAL; Photograph: Asia Domagalska
Helping new students feel at home with UAL Halls guides
The Creative team were briefed to update, refresh and streamline the UAL halls digital guides for the 2025/26 academic year.
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Parents and Carers Welcome back booklet, 2025, UAL | Design direction: Creative, UAL; Photograph: Sam Bush
Celebrating UAL’s industry-leading policies for parents and carers
Inspired by children’s building blocks, UAL Creative produced a design based on interacting shapes that explore themes of growth and work/life balance.
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Cover of 'Make It Fashion' booklet, 2024 | Design: Studio LP
Playing with the brand to produce a zine-style booklet for LCF offer holders
LCF's Student Marketing and Recruitment team decided to put a creative spin on their prospective student marketing campaign titled ‘Make it Fashion'.
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Front and back cover of the undergraduate prospectus, 2025, UAL | Design: Spy Studio
Using our new brand narrative in the UAL prospectus
Every year, our Student Marketing, Recruitment and Admissions team works with one of our rostered design agencies to evolve our prospectus and reflect the changes in our offerings.
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Disability History Month campaign 2024 | Campaign design direction: Creative, UAL
Empowering our disabled community through UAL's first Disability History Month campaign design
Our Creative team developed a campaign design through cross-team collaboration to celebrate our disabled community.
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Black History Month 2025, Collage by Ali Nasreldin, Renee Stewart and Sean Dendere, 2025, UAL | Campaign design direction: Creative, UAL
Using collaging to shape our Black History Month campaigns
We invited our Black creative community to respond to Black History Month UK’s themes for our 2024 and 2025 campaigns, telling their stories through collage.
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Carmen Van Huisstede, 2023 MA Fine Art: Sculpture, Camberwell College of Arts, UAL | Photograph: Kristy Noble, Campaign design direction: Creative, UAL
Designing our Welcome campaign in-house for the first time
Behind the scenes with our Creative team on one of our largest annual student campaigns.
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Showcase 2024, featured work by Ao Wei, 2023 MA Interior and Spatial Design, Camberwell College of Arts, UAL | Campaign design direction: Creative, UAL
Refreshing the UAL Showcase design system
Our Creative team evolved the design system for UAL Showcase since its last iteration 3 years ago.
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Gabrielle Ngoo, 2022 UAL Creative Computing Institute Diploma, UAL Creative Computing Institute | Photograph: Alys Tomlinson
Visualising connectivity to create the design system for Knowledge Exchange
The flexible design system is inspired by the unique connections and opportunities our Knowlege Exchange cultivates with partners across Europe and the UK.
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Scattered Polaroids, Pride 2023 Campaign Photography, Emma Martin, 2022 BA (Hons) Photography, London College of Communication, UAL | Campaign design direction: Creative, UAL
Capturing our LGBTQ+ community through polaroids for UAL's Pride campaign
Our Creative team collaborated with graduate photographer Emma Martin and our LGBTQ+ community to create the campaign visuals for Pride 2023.
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AKO Storytelling Institute launch poster, 2023 | Design direction: Creative, UAL; Photograph: Rosie Stephenson
Paying homage to print bulletins in the design system for AKO Storytelling Institute
Modern news outlets and traditional print bulletins inspired the creative for our new Institute.
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Black History Month campaign 2022 posters | Design direction: Creative, UAL; Photograph: Rosie Stephenson
Illustrating lived experiences in the campaign design for Black History Month 2022
Focusing on the theme 'Actions not words', our Creative team collaborated with our Black community and illustrator and graduate, Sandy Christ to bring the 2022 campaign design to life.
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Still from Salt: dispersed by Selina Thompson | Campaign design direction: Creative, UAL
Bringing a physical feel to digital spaces with the Research Season campaign design 2022
Building on the preceeding season's key visual based on Sonia Boyce's work titled 'I’m With Her Too', our Creative team further evolved the 2022 campaign design direction.
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Graduate Showcase 2021 | Yuzhao Huang, 2021 MA Footwear, London College of Fashion, UAL | Campaign design: Creative, UAL
Creating the design system for Graduate Showcase
Our Creative team designed a visual identity for the 2021 Graduate Showcase campaign, leading people to the platform to discover the next generation of creatives.