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Using our brand

When you combine our visual and verbal identity, you reflect our brand in everything you do.

  • A collection of visually diverse, creatively designed posters arranged in a grid, each labeled with a specific number of weeks remaining until graduation.
    Yuan (Wendy) Li, 2022 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL | Photograph: Ben Turner

    Branded templates

    Our templates include branded reports, presentations, posters and more. Download them to connect your work to our brand.

  • 1 portrait and one landscape screen set on frames in an open space during an exhibition. The screens are showing different scenes of video with people as the centre of the screen. The background is bright and naturally lit, you can see a staircase and people walking around.
    Daria Blum, 2017 BA (Hons) Fine Art (4D pathway), Central Saint Martins, UAL | Photograph: John Sturrock

    Video

    Our video guidelines consider how to communicate our brand in video with a consistent look and feel. Use them to produce hi- and lo-fi accessible video content.

  • Cropped mockup of UAL prospectus, highlighting our new brand narrative and messaging pillars. The top left corner includes the first section of our brand narrative, which reads: University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. With curiosity, imagination and intent, we make work which creates lasting change for people and our planet. There is an image of someone melding a piece of work, with a quote in an orange box by 2023 MA Art and Science student Nina Gonzalez-Park at Central Saint Martins that reads:
    Our brand narrative and messaging pillars in the UAL prospectus, 2024 | Design: Spy Studio

    Brand narrative and messaging pillars

    Our narrative and messaging pillars explain our purpose and who we are. Use them to present a consistent and coherent message to our audiences.

  • A vibrant graduate showcase display featuring a variety of ornate theatrical costumes on mannequins.
    Undergraduate Show, 2022 BA (Hons) Costume for Theatre and Screen, Wimbledon College of Arts, UAL | Photograph: Levitt Bernstein

    Crediting and consent

    Crediting and consent helps us credit work consistently and follow GDPR. Refer to these guidelines to ensure we lead by example when it comes to intellectual property.

  • 3 phone mockups showing the Instagram interface, the first showing an image on an Instagram story, the second showing the feed of the UAL Instagram account and the third showing an individual post.
    Instagram mockup | Design: Creative, UAL

    Social media

    From the copy we write to the music we choose, everything we post on social media reflects our brand. Use these guidelines to connect our social media presence to UAL.

  • Brochure and design for the Centre for Sustainable Fashion’s initiative Art for the Environment International Artist Residency Programme.
    Art for the Environment International Artist Residency Programme, Centre for Sustainable Fashion | Campaign design direction: Kind Studio

    Creating new identities

    While most identities benefit from using our existing brand and sub-brands, some initiatives may require separate identities. Find out what to consider before applying for a new identity.

  • Graduate speaker at podium speaking at the graduation ceremony.
    UAL 2024 Graduation, at Royal Festival Hall | Photograph: In-Press Photography Ltd

    Copyright and trade marks

    Copyright and trade marks are 2 forms of intellectual property (IP) rights that commonly arise at UAL. Learn more about IP when using creative work and how to deal with infringements.

  • Central Saint Martins x Miss Sixty Future Denim Lab, 2025, UAL | Photograph: Kenny Xian

    Partnerships

    How our brand is used in partnerships depends on our involvement. Find out how to use our brand as lead, equal and supporting partner.

  • A spread from the parent and carers booklet designed the UAL creative team. It features an interview with a staff member as well as a portrait of this staff member.
    Parents and Carers Welcome back booklet, 2025, UAL | Portrait photograph: Sam Bush, design direction: Creative, UAL

    Print

    It’s important we create accessible printed materials that use our visual and verbal identity. From imagery to formatting, find out how to reflect our brand in print.

  • A black pencil and pen with white UAL logo laid flat on a plain white surface.
    UAL merchandise, 2018 | Photograph: Lori Demata

    Merchandise

    From tote bags to tablecloths, UAL collateral should always reflect our brand values. Find out more about merchandise and what to look out for when choosing suppliers.

  • A man in a checkered shirt and white gloves reaches for a book on a tall shelf in a library archive.
    Damilola Ayo-Vaughan conducting archive research, 2020 BA (Hons) Culture, Criticism and Curation, Central Saint Martins, UAL | Photograph: Alys Tomlinson

    Accessibility

    Our brand is created with accessibility in mind. Learn how to embed accessibility across web, social, email and video.

  • Students working in studio
    Students working in studio, 2021, UAL Creative Computing Institute | Photograph: Ana Escobar

    Students and alumni

    You may need to advise students and alumni on using our brand. Refer to these guidelines to ensure our involvement in their activity is clear to audiences.

  • A football team at the end of the match celebrating with their trophy.
    Arts SU Varsity winning football team, 2025, UAL | Photograph: Emily Waters

    Arts SU sports clubs and societies

    Arts SU is a separate brand from UAL. These exist to help you understand how to use the UAL brand in Arts SU sports clubs and societies.

Learn more about our brand

  • Students setting up for exhibition
    Students preparing for an exhibition, 2020 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL | Photograph: Alys Tomlinson

    Who we are

  • Reuse unit in wood workshop
    Reuse units in workshop, 2022, UAL | Photograph: Orlando Callegaro

    Our visual identity

  • person picking up poster with letter M printed.
    Typography workshop, 2017 MA Design Management and Cultures, London College of Communication, UAL

    Our verbal identity

  • Three posters displayed on a concrete wall promoting UAL Black History Month 2022. The posters highlight themes such as recognizing the contributions of the Black community, celebrating culture and achievements, and advocating for action over words. Large green leaves frame the scene in the foreground.
    Black History Month campaign 2022 posters | Design direction: Creative, UAL; Photograph: Rosie Stephenson

    Brand in action