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Students and alumni

Last updated:
14 October 2025

Students working in studio
Students working in studio, 2021, UAL Creative Computing Institute | Photograph: Ana Escobar

These guidelines should be used by staff to advise students and alumni on how and when to state our brand’s involvement in their activity.

Please note: If they have been commissioned by us via UAL Arts Temps, it's safe for them to use our brand, in which case the following guidelines don’t apply.

  • Don't share brand assets, such as our logos or templates, with our students or alumni unless their work or activity is funded by UAL.

Print and digital

  • Always follow our logo guidance on assets for our Degree shows, as they are a core University activity.
  • Include the College logo on the front, back or inside cover of any leaflets, pamphlets, books, etc.
  • Include the UAL brand narrative or College messaging to establish context.
LCC Graphic Branding and Identity Show catalogue with a pink bound spiral and pink squiggles across the cover.
Graphic Branding and Identity Show catalogue produced by LCC students, 2023, London College of Communication, UAL

Websites

If students create a website for their Degree show, they should:

  • Use their College logo in the right-hand corner of the header or the footer.
  • Include their College’s messaging or information about their course on the website to establish context.
  • Students and alumni should not use our logos on social media but are welcome to refer to UAL or their College in text.
  • Social media accounts connected to our Shows, events or courses should state their connection to UAL or College by tagging us in their bio.
  • If students or alumni are arranging an event, exhibition or show independent of official UAL programmes, they should not use the UAL or College brand.
  • For exhibitions or events taking place at a UAL venue or in connection with their course, they should include the following disclaimer:

"This is an independent event organised by Name/s or Group Name, students/alumni at College Name. All event content and views expressed are our own and not endorsed by College Name or University of the Arts London."

Scanned copies showing the front covers of 2 publications that communicate events at London College of Communication and across Camberwell College of Arts, Chelsea College of Arts and Wimbledon College of Arts.
Event brochures for London College of Communication and Camberwell College of Arts, Chelsea College of Arts and Wimbledon College of Arts, 2016 and 2019 | UAL Brand Archive
  • Independent student publications or in relation to their course are free to develop their own name, brand voice and identity, separate from UAL or a College.

Examples: Artefact Magazine, 1 Granary, ColouringCritique.

  • These publications are freestanding within our brand architecture and shouldn’t use the UAL or College brand.
A fan of magazines covers shot against a white background.
A selection of Artefact Magazines, London College of Communication, UAL
  • Students and alumni should not use our UAL or College brand if they approach industry or external organisations privately.
  • If they’re applying for sponsorships or project support for work developed in connection with the University or one of our Colleges, they can use our logos and branded templates.