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Typography

Last updated:
01 December 2025

A poster stuck on a grey concrete wall which is in bright natural light. The poster reads 'UAL AKO Storytelling Institute, Where creative practice meets social transformation, explore our work'. The poster has 2 images and the text flows around the images to frame them.
AKO Storytelling Institute launch poster, 2023 | Design direction: Creative, UAL; Photograph: Rosie Stephenson

Our primary font family is Helvetica Neue LT Pro. We have 2 weights available:

  • Helvetica Neue LT Pro 55 Roman/Regular for headings and body copy.
  • Helvetica Neue LT Pro 75 Bold for headings.
Helvetica Neue LT Pro 55 Roman/Regular
Helvetica Neue LT Pro 55 Roman/Regular
Helvetica Neue LT Pro 75 Bold
Helvetica Neue LT Pro 75 Bold

Our secondary typeface is Arial. Only use it when Helvetica Neue is not available.

Like Helvetica, we use two weights:

  • Arial Regular for body copy.
  • Arial Bold for headings.
Arial Regular
Arial Regular
Arial Bold
Arial Bold
  • For accessibility reasons, limit use of italics in print where possible and never use italics online. Don’t stretch, skew or use any font weights that aren’t listed in our brand guidelines.
  • When creating webpages, use our University heading style. We set the line height of our headings online from 110% to 150% of the type size so there are no accessibility or legibility issues.
How to use our primary typeface, Helvetica Neue.