The agenda includes practical exercises and discussions which will help build your confidence, whether you're writing copy for websites, social media, email, ads or traditional print. Find out how to add some extra punch and creative flair to your writing, which will help you grab attention and persuade customers.
Please feel free to bring along examples of pieces of copy you've written or work in progress.
You will have learnt how to write effective headlines, tailor copy to different audiences and encourage readers to stick with you. In addition, you will have looked at the challenges presented by a range of media from traditional ads and direct mail through to digital and social media.
Who should attend
Ideal for people who work in marketing, design or corporate communications. You may well write copy yourself or perhaps your role is to make judgements about others' work? Either way, you'll find the session a valuable and practical learning experience.
Clear, easy to understand lessons:
A certificate of completion:
Please bring the following materials with you on the first day:
Notebook and Pen
What makes an effective headline? How should you tailor your copy to different audiences and media? These questions and many others are explored during an informal and lively session which attracts people from a wide range of backgrounds.