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Short Course

Getting Your Fashion Collection to Market Short Course

College
Central Saint Martins

How do you promote and sell your fashion collection in major retail stores, independent boutiques or websites worldwide? This course will explore how to deliver your clothing line to customers, increase your sales and develop your brand.

Course description

How do you promote and sell your fashion collection into major retail stores as well as independent boutiques and websites worldwide? Led by an industry expert, this course will untangle the many routes you can take in order to deliver your clothing line to your customers, increase your sales and develop your brand.

You will learn how to approach and sell into the key retail stores that suit your brand profile and price points, such as Selfridges, Liberty, Topshop, Asos, Revolve or Dover St Market. How do you get to these key buyers? When you get there, how should you present your collection and what are the communication tools that you would need to support your collection at retail?

During the past 15 years the way makers reach their consumers has changed radically and vice versa. Core elements such as making a product and selling it remain constant. However, the traditional selling models of wholesale/retail and suppliers reaching customers via retail specialists (online or in stores) have become more blurred. 

If you dream of having a successful fashion business one day, come along and get some useful and practical tips from someone who has done it!

Outcomes

  • By the end of this course you should have a good understanding of how to take your niche product to market and reach enough customers to sustain your business.
  • You should get a better understanding of issues around costs and how to manage budgets

Who should take this course

  • Fashion designers new to the market who have an existing collection or product that they wish to wholesale into various retail outlets (online and in-store) and expand their overall customer base.
  • It is suitable for those keen to explore the advantages of direct sales online via their own website or if they are considering setting up their own store.
  • Those with some previous business experience elsewhere wishing to move into the fashion market.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
  • Experience life on campus
  • Network and share ideas with students from across the globe
  • Access the technology and materials relevant to your discipline
  • Shop in our college shops for any materials you might need
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Experience the many sights of London on your down time

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to compliment your cv.

This course is scheduled to run on campus in a face to face delivery format. Please note that due to the ongoing pandemic situation this course may be adapted in line with UK government guidance or other operational requirements. This may include changing course location (to another UAL site), cancellation of the course, or moving part or all of the course online. In the event of any changes being required we will inform you as soon as possible and support you in any changes required. Please bear this in mind when making any travel, visa, or accommodation arrangements.

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.

Details

Topics covered:

  • Your manufacturing base, suppliers, timelines and deliveries.
  • Approaching buyers, agents and distributors: pros and cons, and how much they take from your margin.
  • Multichannel retailing: making it work for your brand and sales.
  • Selling directly on marketplaces: advantages and disadvantages.
  • Financial tools: having cash flow plans in place to deal successfully with larger buyers.
  • The legal stuff: trademarks, terms and conditions of business.
  • Cutting through the fluff: managing social media, press and PR to your advantage.
  • Key terminology that any designer/brand owner should be aware of.
  • Concessions: large stores often offer concessions rather than buying in the brand. We look at how this works.
  • Non-seasonal cycles and working outside the traditional buying seasons to meet consumer demand.
  • How to reach the 'not so obvious' buyers
  • How to respond to ‘unknown’ buyers who contact you directly.

Materials

Please bring to the first session:

A notepad and pen
Samples (digital or otherwise) of your collection if you have any available
Laptop or tablet


Meet the Tutor:

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