Dr Natascha Radclyffe-Thomas, course leader for BA (Hons) Fashion Marketing recently won the Senior Faculty Award at the 2016 IFFTI Conference held in Beijing. Dr Radclyffe-Thomas won for her research paper on UK Tailor Gieves & Hawkes – ‘Intangible Heritage in Fashion Marketing: From Number 1 Savile Row to the World’.
IFFTI serves as a forum comprising leading International Fashion Education Institutions, to meaningfully help and support each other to advance education research in various subjects of fashion, a melting pot of plans and discussions.
The IFFTI conference is now in its 18th year after starting in Delhi in 1999, and this year was hosted by BIFT in Beijing. It has grown from 17 organisations in its first year to 57 institutions from 22 different countries.
The theme of the 2016 conference was ‘Cultural Revival’ and Dr Radclyffe-Thomas’ paper analysed how Gieves & Hawkes have leveraged their 240+ year history and iconic address at 1 Savile Row in a product and promotional makeover.