H&MxLCF Fashion Illustration collaboration launches in H&M’s Oxford Circus store

Yesterday saw a fantastic collaboration between BA (Hons) Fashion Illustration alumni and high street giant H&M come to life in the brand’s Oxford Circus store. H&M tasked 5 alumni and course leader Sue Dray with illustrating key looks from 5 of their latest spring collections, which have been used alongside the mannequin displays throughout the flagship store, in the Regent Street window and in a dedicated gallery in the 4th Floor Lounge.  The displays and exhibition are now on show for the 15,000 daily visitors the store receives.

The 5 chosen alumni are Fiona Gourlay, Joseph Larkwsky, Isabella Cotier, Maisie Noble and Adriana Deco and they worked with a various tools to create the beautiful illustrations.  The exhibition was launched with a small party in the 4th floor Lounge where the illustrators were joined by friends, press and H&M and LCF teams who enjoyed the music of the in store harpist, posed for illustrations and received monogrammed H&M sketchpads.

We’d like to thank H&M for giving the alumni and LCF this fantastic opportunity, and for championing fashion illustration and bringing it to a wider audience.

The LCFxH&M exhibition runs until Sunday 29th March at the Oxford Circus flagship store so make sure you pop down and see the work of our talented alumni and pick up some of H&M’s latest collections.

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• BA (Hons) Fashion Illustration