Advertising Week Europe 2017 (AWE), one of the leading annual advertising industry events, asked second year students from LCC’s BA (Hons) Advertising to work with them on developing branded content for this year’s show. The best student teams were invited to present their work in front of industry professionals from across Europe at the London event.
Rebecca Eaves, Director of AWE, briefed students by asking them to create work that amplified pre-existing content for the event. The students developed ideas that ran from podcasts, posters and apps to wearable jargon busters, interactive games and postcards. Rebecca came into LCC where the students pitched their ideas, and four teams were selected to present their ideas on the Show stage at the event in March.
Watch the full video of the presentation below: