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LCC BA (Hons) Film Practice students collaborate with Urban Outfitters

Ruby Heart 1
Ruby Heart 1
Written by
Helen Carney
Published date
23 October 2014

Three students on LCC’s BA (Hons) Film Practice course recently seized the opportunity to work with international fashion franchise Urban Outfitters on a promotional film.

We asked Tom Jeffery, who made the commercial with coursemates Csaba Kondor and Daniel Kershaw, to tell us more about the shoot.

“It came about via a friend of mine who does the interiors for Urban Outfitters stores. He had a video opportunity to shoot his sister [24-year-old artist Ruby Heart] doing a graffiti piece in the Oxford Street store.

“I asked if I could do it with some friends, and after getting it signed off with the Creative Director, I arranged for my course group to film it.

“It neatly fitted in at a time when we had some kit for a short film for a BA (Hons) Film Practice sound project. We actually got a taxi from shooting the first scene straight to the store at midnight and didn’t leave till around 4am. So all in all it was around a 13-hour shooting day!”

Watch the video //

Read about BA (Hons) Film Practice