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Maureen Salmon

Senior Lecturer, Design School
London College of Communication
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Maureen  Salmon


Maureen Salmon is a Senior Lecturer for the Design School at London College of Communication. Her specialist areas are leadership, entrepreneurship, professional practices and cultural diversity. Maureen works across University of the Arts London (UAL) and leads the Business Model and Finance unit for MA Arts and Cultural Enterprise (London and Hong Kong) at Central Saint Martins.

Maureen is a member of London College of Communication’s Knowledge Exchange Committee, UAL’s Africa Regional Group and Self-Assessment Team Group and the Race Equality Charter Self-Assessment Team Group. She is a fellow and chartered manager of Charted Management Institute, a fellow of Higher Higher Education Academy and the Royal Society of Arts.

Maureen was a researcher on Creative Lenses, a European Union funded project on business models (2017-2019) and contributed to the final publication Models to Manifestos.

She was former Course Co-leader for BA (Hons) Design Management and Culture at London College of Communication from 2015 to 2017 and the unit lead on leadership for EMBA Fashion at London College of Fashion. Maureen led the CTS Creative Entrepreneurship option in 2016/17.

Maureen has worked with industry organisations including M&C Saatchi, Pullman Hotel Kings Cross, Paris College of Art, NUMA Paris, British Library Business & IP Centre, Creative Industries Federation, Sadler’s Wells, Ambassador Theatre Group and D237 Boutique.

Maureen maintains her professional industry practice Freshwaters Consultancy, specialising in leadership, strategic development consultancy and coaching. Freshwaters offers fresh thinking, new ideas, perspectives and approaches to helping individuals and organisations create sustainable futures. Maureen designs, develops and delivers programmes in leadership, entrepreneurship, professional practice and strategic development. She is a mentor for We in Social Tech.

Maureen works internationally including Africa, Brazil, the Caribbean, China, Europe, Hong Kong, India and the USA. Maureen has worked with the British Council, Heritage Lottery Fund, UAL Short Courses, Arts Council England, Museums Association, National Cultural Foundation Barbados, Walters and Cohen Architects, H2Dance, Strong Dance, Association of Dance of the African Diaspora (ADAD). She coaches creative entrepreneurs from diverse careers, industries and backgrounds.

In 2019, Maureen was appointed as a Visiting Professor in Transformational Leadership at the International School of Management Group in Senegal having contributed to Business School since 2011. She was visiting lecturer in entrepreneurship at the University of the West Indies, Cave Hill Campus from 2011 to 2015.

Prior to creating Freshwaters, Maureen held a number of cultural and social leadership positions including Co-founder and Executive Director for the Black MBA Association (UK) and Director of Strategic Development for Talent & Skills 2000, a creative industries employability project for young people. Her work has been recognised through the ‘European Union of Women of Achievement Award’ 2001 for Pan European, for understanding and being an inspiration to others. Maureen was among the women awarded the Women of the Year Award 2000.

Maureen’s research interests are in professional practice, leadership, entrepreneurship, emotional intelligence, dance, intercultural, cultural diversity, work-based learning and business models and she has published papers.

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Find out more about the Design School.

View the Diploma in Professional Studies page.