With new technologies constantly emerging, audiences becoming increasingly active, and Ad fraud and Ad blocking changing the landscape, the industry needs new thinking. On this course, you will develop the skills, ideas and solutions needed to shape and define the future of advertising.

You will be encouraged to think critically about the role of media in the digital age, exploring emergent problems and challenges through your engagement with key theories of media, culture and communication alongside a range of creative media practices.

On this course, develop the combination of intellectual abilities, practical skills and industry knowledge that is needed to manage the reputation of brands and organisations, add value to their operations and support their goals.