Why we need our strategy
Creative skills are more important than ever
New social movements have shaped the expectations of higher education.
New technologies have transformed the means of delivering it, and expanded opportunities to do so.
And new industries like artificial intelligence and virtual reality have made creative skills more important than ever before.
Our 3 guiding policies will renew our social purpose, ensuring it remains relevant for decades to come.
It will help our university become more sustainable, which will allow us to change the world, funding research and access.
Living up to our social purpose
Our strategy was developed by and with our staff. We will implement it together, starting by reviewing how we support them so they not only like working at UAL, but find their individual purpose within our social purpose.
It will be good for our students. They will be equipped with the skills and knowledge they need for the jobs of tomorrow. They will have even more scope for their creativity with an ambition to inspire change.
And our strategy will be good for the world, too. It will ensure our creative practice and knowledge is shared far and wide, so that others may share ideas and go about creating a better world.
In years to come, the world we hope to see will be more creative and innovative. It will be one where people across disciplines, like the arts and sciences, work together to solve common challenges.