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Camberwell

Just some of Eve Laguë’s maple syrup products available in her small business.

JUST MAKE IT: BA Illustration Eve Laguë’s Maple Syrup

Written by Jane Cuppage
Published date 18 May 2016

As the summer approaches our final year Undergraduate students have started to fund-raise for their Degree Show. One of our BA Illustration Students, Eve Laguë, created her own small business entirely devoted to maple syrup. We asked Eve to tell us about her final project based around maple syrup, her delicious sweet business and just how she makes it.

Eve held the sale of her  various branded maple syrup products at the beginning of March. Along with her maple syrup goodness she also had her adorable business cards – which are miniature pencils with her details. Eve’s work and what she creates focuses on playfulness and other people interacting with her work in a fun way.

Just some of Eve Laguë's maple syrup products available in her small business. Including illustrated characters tapping maple syrup on a sticker and postcard. A tea bag of Maple Syrup Black Tea and a small jar of maple syrup

Just some of Eve Laguë’s maple syrup products available in her small business

“For my third year  on the BA Illustration course at Camberwell, I have learned one main thing: Illustration is not reserved only to a two-dimensional format. Indeed, the subject extends to everything that can speak through a visual method. Bearing this in mind, I have decided to undertake a project that responds to learning through play. I wanted to teach people about something from my native country, Canada, and soon enough the subject popped into my mind; maple syrup.

Thus, starting with the (very Canadian) subject of  how maple syrup is made, I want to create an interactive installation for children to allow them to discover, through the making of their own maple syrup, the whole process of its fabrication. It effectively covers every step without being too overwhelming for the little ones, who are in for a good dose of fun! For the parents, or the older children, the background of the installation will be decorated with a giant vinyl that imitates a forest; on each tree, some key information will be written to further their knowledge on the subject.

The whole installation is based on a strong design that outlines my artistic style; bold, block colours, and simple shapes. The installation is all made of felt in the vivid colours the material has, but also the cozy feeling it brings. All in all, it is all about fun and games!”

Eve’s degree project explained through a short animation video

“I decided to put on a fund-raising event that would put forward our (Canadian) golden nectar: maple syrup! I have thus branded diverse products and made a logo as if I had a small business. I sold products that all related to maple syrup; homemade maple glazed popcorn, maple glazed nuts, maple syrup bottles, maple syrup tea, and keychains with my logo.

My sale was extremely successful. Throughout the day, I kept posting on social media about my maple syrup sale. The public responded by passing orders over social media as well as in person at the stand; so much so at the end of the day everything was sold!

My fund-raising links to my final degree project, it is taking the subject of my final degree project as a selling product. The money from the fund-raising will help buy the material needed for my project.

At the Degree Show I’m looking forward to having the public interacting with my project. I believe my projects can only come alive when people are interacting with it. Advice for next year’s final year students for when you start fund-raising; start ASAP, and if possible, to start as soon as first year!”

Eve Laguë's table selling her branded maple syrup goodies. Products include maple syrup covered popcorn, branded key chains, Maple Syrup Black Tea bags and small jars of Maple Syrup.

Eve Laguë’s table selling her branded maple syrup goodies

Other things Eve has worked on:

Eve Laguë, some playful objects she has made. Simplistic, allowing those who interact with them to explore playful avenues upon interaction. The objects are geometric stamps, ink pads, a note book, all stored in a blue, yellow and red decorated canvas bag.

Eve Laguë, some playful objects she has made. Simplistic, allowing those who interact with them to explore playful avenues upon interaction.

Eve Laguë, a playful object she has made. Simplistic, allowing those who interact with them to explore playful avenues upon interaction. This wooden box is simply but beautifully decorated with the name Jude and some geometric designs. In this image the box is being used to store small toy items.

Eve Laguë, a playful object she has made. Simplistic, allowing those who interact with them to explore playful avenues upon interaction.

Related links:

Eve’s Website

Eve’s Instagram

Eve’s Tumblr

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BA Illustration