Creative Shift Masterclass: Perfect Content Curation with AI

Creative Shift are are running a series of inspiring and practical industry-led in-person masterclasses designed to support your professional development and help you explore pathways into the creative industries.

Each masterclass gives you direct access to industry knowledge, practical skills and opportunities to ask questions in a supportive environment.

Unlike our previous online sessions, these masterclasses are delivered in person, giving you the opportunity to connect with speakers, meet other students and build relationships within the creative community.

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Creative Shift Masterclass: Perfect Content Curation with AI

Join us for a special masterclass and learn how to develope creative content using AI tools with leadning industry experts fromTHE KUSP , Made by Humans and Imagine This.

What to expect on the day

• Take part in a 90-minute, in-person session at UAL - London College of Communication
• Learn how to develope creative content using AI tools
• Explore creative career pathways
• Collaborate with AI industry specialists
• Learn how to go from prompt to creative output using the best-in-class tools.
• Ask questions and connect with THE KUSP , Made by Humans and Imagine This team members
• Meet other students, and collaborate with peers in the creative community

No AI or design experience needed.

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What You’ll Need

Just you and your creative spirit!

Capacity

Due to venue capacity, spaces are limited to 30 places and will need to be confirmed by Creative Shift.

Venue

The event will be held at UAL - London College of Communication. Full location, room number and arrival details will be shared with registered participants.

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Who is this event for?

Creative Shift acknowledges the barriers that exist for students from underrepresented backgrounds in Higher Education and in the creative industries. Our programme prioritises these students and we work together to co-create spaces and projects that mirror the future of the creative industries and the diverse voices that will contribute to them.

In line with UAL's Access and Participation Plan, you must meet both of these requirements:

1) I am currently a Home (UK) student studying on an undergraduate degree course at UAL or graduated within the last 5 years.

AND

2) One or more of the following statements apply to you:

• I am Black, Asian or Minority Ethnic (B.A.M.E.)* student
• I took part in the UAL Insights programme
• I am a Care Leaver (I have been in the Care system)
• I have a disability according to the Equality Act 2010
• My parent(s)/ guardian(s) have not completed a University Degree
• I have caring responsibilities (i.e I am a parent, or am the primary care giver for a child/children, disabled person/s or elderly family member for example)
• I recieve the UAL bursary as part of my student finance

*We note that this language is contested and different terminology is used in different contexts and places. However as the Higher Education sector, HESA and Census data uses the terminology B.A.M.E. we will continue to use this language at UAL. Please note that we will be considering our language and terminology on an ongoing basis. We will continue to reflect on sector language and best practice.

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Positionality (privilege/power): if you’re in a dominant identity please consider how you are making space for others in the space /if you are in a marginalised identity consider practicing taking up space with us.

Statement credit: Healing Justice Ldn (HJL), Community Agreements

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If you have any questions please contact creativeshift@arts.ac.uk

FAQs:

I do not meet /only partially meet the eligibility criteria. Can I still apply? This programme is aimed at those who meet the eligibility criteria stated above. If you would like to check this with us please contact us at creativeshift@arts.ac.uk and put the event title in the subject line.

Who can I contact about my access requirements? If you believe there are any barriers to your participation for this event, or you have any access requirements you wish to discuss - Please contact us in advance by emailing creativeshift@arts.ac.uk and put the title of the event as the subject line.

Any other questions please do get in touch with us at creativeshift@arts.ac.uk.

The KUSP

We are a UK-based not-for-profit social enterprise building a diverse community of upskilled creatives from under-represented communities to access opportunities, and excel, within creative media industries - film, television, fashion and print media.

Imagine This

is a creative studio serving up fresh ideas, with a side of fries.

We’re your go-to for more than just production - we make like producers, think like strategists, and craft experiences that connect, excite, and inspire. From big ideas to final execution, we create work that’s felt, shared, and remembered.

Our team brings together world-class directors, photographers, designers, audio experts, VFX specialists, and strategists to solve creative problems from every angle.

Whether it’s a campaign, a film, an activation, or something that doesn’t have a name yet—we think boldly, make brilliantly, and deliver with purpose. Our multidisciplinary approach means we’re just as comfortable building from scratch as we are jumping in to elevate what’s already in motion.

We were built to support the future of the creative industry - so we launched Made by Humans, our AI Artist and Director division, exploring the creative frontier through a deeply human lens.

Let’s imagine something together.