Creative Shift Masterclass: Branding & Storytelling with FOLD7

Creative Shift are are running a series of inspiring and practical industry-led in-person masterclasses designed to support your professional development and help you explore pathways into the creative industries.

Each masterclass gives you direct access to industry knowledge, practical skills and opportunities to ask questions in a supportive environment.

Unlike our previous online sessions, these masterclasses are delivered in person, giving you the opportunity to connect with speakers, meet other students and build relationships within the creative community.

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FOLD7 – Branding, Storytelling & Creative Thinking

Join the team at FOLD7, an award-winning creative agency, for a masterclass exploring how strong brands are built through insight, storytelling and impactful creative ideas.

In the creative industries, great ideas don’t appear out of nowhere. They start with understanding people, culture and behaviour, and turning those insights into ideas that matter.

In this session, the FOLD7 team will unpack how agencies approach branding and creative briefs, how they uncover meaningful insights, and how those insights can lead to powerful storytelling and creative solutions.

What you'll gain from this session

During this masterclass you will:

• Learn how to unpack and understand a creative brief

• Understand what a creative insight is and how to find one

• Explore how branding and storytelling shape powerful creative campaigns

• Learn how agencies develop ideas using the MBE framework (Matter, Better, Entertaining)

• Discover how to turn insights into creative ideas that have real impact
• This session will help you understand how creatives move from research → insight → idea → campaign.

What to expect on the day

• Take part in a 90-minute, in-person session at FOLD7 HQ
• Hear about careers in creative industry at FOLD7
• Take part in interactive activities with guidance from the FOLD7 team
• Ask questions and join a discussion with FOLD7 team members

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Due to venue capacity,spaces for this workshop are limitedto 25places, and will need to be confirmed by Creative Shift.

The event will be held at the FOLD7 HQ, close to Farringdon tube station. Full location and arrival details will be shared with registered participants ahead of the event.

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Who is this event for?

Creative Shift acknowledges the barriers that exist for students from underrepresented backgrounds in Higher Education and in the creative industries. Our programme prioritises these students and we work together to co-create spaces and projects that mirror the future of the creative industries and the diverse voices that will contribute to them.

In line with UAL's Access and Participation Plan, you must meet both of these requirements:

1) I am currently a Home (UK) student studying on an undergraduate degree course at UAL or graduated within the last 5 years.

AND

2) One or more of the following statements apply to you:

• I am Black, Asian or Minority Ethnic (B.A.M.E.)* student
• I took part in the UAL Insights programme
• I am a Care Leaver (I have been in the Care system)
• I have a disability according to the Equality Act 2010
• My parent(s)/ guardian(s) have not completed a University Degree
• I have caring responsibilities (i.e I am a parent, or am the primary care giver for a child/children, disabled person/s or elderly family member for example)
• I recieve the UAL bursary as part of my student finance

*We note that this language is contested and different terminology is used in different contexts and places. However as the Higher Education sector, HESA and Census data uses the terminology B.A.M.E. we will continue to use this language at UAL. Please note that we will be considering our language and terminology on an ongoing basis. We will continue to reflect on sector language and best practice.

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Positionality (privilege/power): if you’re in a dominant identity please consider how you are making space for others in the space /if you are in a marginalised identity consider practicing taking up space with us.

Statement credit: Healing Justice Ldn (HJL), Community Agreements

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If you have any questions please contact creativeshift@arts.ac.uk

FAQs:

I do not meet /only partially meet the eligibility criteria. Can I still apply? This programme is aimed at those who meet the eligibility criteria stated above. If you would like to check this with us please contact us at creativeshift@arts.ac.uk and put the event title in the subject line.

Who can I contact about my access requirements? If you believe there are any barriers to your participation for this event, or you have any access requirements you wish to discuss - Please contact us in advance by emailing creativeshift@arts.ac.uk and put the title of the event as the subject line.

Any other questions please do get in touch with us at creativeshift@arts.ac.uk.