Creative Shift Masterclass - How to Build Your Creative Portfolio

Creative Shift are are running a series of inspiring and practical industry-ledmasterclasses designed to support your professional development and help you explore pathways into the creative industries.

Each masterclass gives you direct access to industry knowledge, practical skills and opportunities to ask questions in a supportive environment.

Please note: This Masterclass will be delieverd ONLINE.

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Portfolio Masterclass with Nina Taylor

Join Nina Taylor, Creative Director for a practical masterclass on how to build a strong creative portfolio that stands out to employers in the creative industries.

Your portfolio is often the first impression you make when applying for internships, jobs or freelance opportunities. In this session, Nina will share insights from her experience reviewing portfolios and commissioning creatives across the advertising and creative industries.

You’ll learn what makes a portfolio clear, engaging and memorable, and how to present your work in a way that reflects both your creative thinking and your personality.

What to expect on the day

• A 60-minute online masterclass
• Insights from Nina on her experience reviewing portfolios and working in the creative industry
• Practical guidance on structuring and presenting your portfolio
• What creative directors look for—and common mistakes to avoid
• Tips on showcasing your creative thinking and process

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A link to join the online session will be sent to attendees ahead of the event.

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Who is this event for?

Creative Shift acknowledges the barriers that exist for students from underrepresented backgrounds in Higher Education and in the creative industries. Our programme prioritises these students and we work together to co-create spaces and projects that mirror the future of the creative industries and the diverse voices that will contribute to them.

In line with UAL's Access and Participation Plan, you must meet both of these requirements:

1) I am currently a Home (UK) student studying on an undergraduate degree course at UAL or graduated within the last 5 years.

AND

2) One or more of the following statements apply to you:

• I am Black, Asian or Minority Ethnic (B.A.M.E.)* student
• I took part in the UAL Insights programme
• I am a Care Leaver (I have been in the Care system)
• I have a disability according to the Equality Act 2010
• My parent(s)/ guardian(s) have not completed a University Degree
• I have caring responsibilities (i.e I am a parent, or am the primary care giver for a child/children, disabled person/s or elderly family member for example)
• I recieve the UAL bursary as part of my student finance

*We note that this language is contested and different terminology is used in different contexts and places. However as the Higher Education sector, HESA and Census data uses the terminology B.A.M.E. we will continue to use this language at UAL. Please note that we will be considering our language and terminology on an ongoing basis. We will continue to reflect on sector language and best practice.

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Positionality (privilege/power): if you’re in a dominant identity please consider how you are making space for others in the space /if you are in a marginalised identity consider practicing taking up space with us.

Statement credit: Healing Justice Ldn (HJL), Community Agreements

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If you have any questions please contact creativeshift@arts.ac.uk

About the Session Facilitator

Nina Taylor: Creative Director

Nina is an award-winning creative director with over 20 years’ experience working in the advertising industry. She has created award-winning campaigns for some of the world’s biggest brands such as Guinness, Samsung, Wonderbra, Sony, and Mini, and has lived and worked across the globe, from Asia to Amsterdam.

Nina is a regular judge at creative awards shows including D&AD, Campaign Big and Creative Circle, where she judges the best work in the world and spots the rising stars and talent breaking into their creative careers.

Joining the advertising industry when only 3% of the creative directors were female she has pushed hard for equality and diversity in Advertising. She has worked alongside CEOs and ECDs to transform agencies with new initiatives in diversity and has worked with Digify, Creative Pioneers and Creative Equals to bring a new generation of talent into the industry.

FAQs:

I do not meet /only partially meet the eligibility criteria. Can I still apply? This programme is aimed at those who meet the eligibility criteria stated above. If you would like to check this with us please contact us at creativeshift@arts.ac.uk and put the event title in the subject line.

Who can I contact about my access requirements? If you believe there are any barriers to your participation for this event, or you have any access requirements you wish to discuss - Please contact us in advance by emailing creativeshift@arts.ac.uk and put the title of the event as the subject line.

Any other questions please do get in touch with us at creativeshift@arts.ac.uk.