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Innovative Digital Marketing for Fashion Online Short Course

Course description

Creative fashion marketing and innovative digital communication are more important than ever to promote a 21st-century fashion brand. The pandemic has amplified the importance for brands of all sizes to have a solid and visual digital creative marketing strategy to stand out in an ever more crowded market.

Brands of all sizes can have an online store as a platform to showcase, promote and sell products. But how do you create a strong brand narrative and innovative digital communication strategy to help to engage with existing and attract new customers.

It is more important than ever to implement creative online digital campaigns based on solid analysis of the brand DNA, its core concept, competitors, and emerging digital strategy and platforms to promote and communicate your brand ethos with an exciting, innovative, creative campaign.

This intense course is for creative fashion designers or fashion communication marketers with a brand to promote, undergraduate students in need of more hands-on, creative skills and fashion entrepreneurs looking to upskill or already working for a brand.

The course will show you a creative fashion marketing process of undertaking a brand study on a specific creative brand project, from analysis to strategy and creative campaign.

You will be introduced to different creative strategies to create an innovative digital fashion campaign for a brand of your choice.

You will be introduced to case studies and discover how to create successful creative marketing campaigns, using methodologies as brand analysis, innovative market research to help you make an innovative digital campaign in resonance with your brand DNA and concept.

You will also learn about the latest post-pandemic trends for phygital (physical mixed with digital) concept alongside the latest trends in new media and digital communication formats, including fashion films, photoshoot curation, art direction and digital communication platforms AR/VR..

Alongside new media trends, you will also be introduced to more traditional marketing tools such as search engine optimisation and paid search, affiliate and influencer marketing, and social media marketing.

The course is fast-paced and designed to help you progress powerfully from week to week through homework with your creative digital campaign.

We invite you to think about your project or research the brand you want to create the digital campaign.

You will undertake interdisciplinary research and work on your creative project from week to week. You will be receiving weekly feedback in different formats from group feedback and individual 1-1 to introduce you to peer learning. The feedback given will help you develop the project you will present to the group at the end of week 6.

Each class consist of 2-3 defined sections that include lecture, group review and work in class. The structure will allow you to learn about new techniques and apply them creatively while also getting feedback on the way. You will learn from tutor presentations, case studies, and classroom discussions and Q&A.

We invite you to arrive prepared for the course with a 1-page CV and a short digital portfolio pdf of 10 pages showcasing the most relevant examples of your best past work.

By the end of the course, you will be equipped with a range of creative digital tools and fashion communication methodologies that you can use to design your innovative campaigns and strategies with a new understanding of the world of digital fashion marketing.

Course Outcomes:

By the end of the course, you will have;

  • Been introduced to the latest post-pandemic digital trends in creative fashion communication.
  • Been introduced to the latest innovative trends in digital fashion and new communication platforms
  • Have a good grasp of the main communication channels fashion brands and influencers use to communicate with their customers digitally
  • Learned about the latest trends in digital fashion marketing
  • Become aware of how analytical tools enable brands to develop their products and understand their target audiences better
  • Learned how to create an innovative, creative campaign for a brand of your choice
  • Presented your creative campaign or concept to the groups and received peer feedback.
  • Received personalised feedback from your tutor, a senior fashion industry creative director and marketing expert on each of your assignments

Who is Digital Marketing for Fashion (Online Short Course) for?

This course is for creative emerging fashion designers with a brand to promote, fashion marketeers who already work in fashion for a brand with a new concept to launch for those who want to learn about the latest digital trends in Fashion Communication and how the fashion industry operates online. 

The course focuses on creating innovative concepts that inspire a more substantial brand presence to increase audience base as sales will and will therefore be particularly useful for those considering launching their fashion brand, business, or fashion-related blog. You will receive an introduction to the latest innovative digital marketing strategies used in the fashion industry today.

All our Online Short Courses include:

  • Live online lessons with the same tutor
  • Weekly course content and learning outcomes
  • Lesson recordings for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours before the course starting.

 

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics covered

  • An introduction to creative fashion marketing strategies
  • How to research the fashion market for new digital communication trends.
  • What is creative marketing for fashion?
  • How to make a brand analysis?
  • Digital social media strategy and an introduction to different platforms
  • Branding: carving a coherent social presence across multiple channels
  • How to communicate your brand values, creative concept and image
  • The role of the fashion influencers/brand partners and how to work with them
  • Creating a successful fashion concept and campaign
  • Building and maintaining consumer relationships in online communities
  • New Media AR, VR and Digital Fashion.
  • New post C19 consumer trends for Gen-z and Millennials.
  • An introduction to affiliate marketing, up-sells, funnels and subscription model
  • The importance of teamwork and where to find creative collaborators
  • How to promote your brand concept and grow a network for your brand.

Materials

Online Short Course Materials

 

To take part in the Online sessions, you will need:

  • Laptop or desktop to access the course online and present work
  • PowerPoint or keynote on your laptop to do your weekly homework and presentation,
  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones 
  • Webcam if you don’t have a laptop with an in-built camera.
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
  • Please note you will not be able to participate in the course from a mobile phone.

 

Course Specific Materials

  • Paper and pen to take notes during live sessions
  • Printer to print out research
  • A4 lever arch folder with A4 punch hole pocket or physical sketchbook to organise your research 
Meet the Tutor:

The course will show you a creative fashion marketing process of undertaking a brand study on a specific creative brand project, from analysis to strategy and creative campaign.

You will be introduced to different creative strategies to create an innovative digital fashion campaign for a brand of your choice.

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