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Nothing drives fashion marketing results like digital marketing, and the market is fiercely competitive. If you are a fashion entrepreneur, a designer with a label to promote, or a marketer looking to upskill, this course will give you an overview of the latest tactics and strategies, to help you stay ahead.
You will discover how to create successful campaigns, using tools such as search engine optimisation and paid search, affiliate and influencer marketing, and social media marketing. We will also look at how to increase conversions once you have engaged your audience, and how to build online communities.
The course is highly practical, and each week you will put the learning into practice with realistic assignments and get personal feedback on your work from an expert tutor. There will be lively sessions each week with your tutor and a small and global group of classmates, and you will learn from tutor presentations, case studies, and classroom discussions and Q&A.
By the end of the course you will be equipped with a range of tools and tactics you can use to design your own campaigns and strategies and will have a new understanding of the world of digital fashion marketing.
By the end of the course you will have;
Who is Digital Marketing for Fashion (Online Short Course) for?
This course is designed for anyone who works in fashion or for those who want to learn how the industry operates online. The course is focused on how a strong online presence drives profits and will, therefore, be particularly useful for those considering launching their own fashion brand, business, or blog. You will receive an introduction to the best digital marketing strategies used in the industry today.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online Short Course Materials
To take part in the Online sessions you will need:
Course Specific Materials
This Digital Marketing Strategy Online Short Course covers how to engage, promote, sell, and brand online, everything from strategy and planning, customer experience, traffic generation and advertising strategies, to analytics and ROI tracking.