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Digital Marketing for Fashion (Online Short Course)

Digital Marketing for Fashion (Online Short Course)

London College of Fashion
Taught by
Paul McGregor, Tutor to be confirmed


Nothing drives fashion marketing results like digital marketing, and the market is fiercely competitive. If you are a fashion entrepreneur, a designer with a label to promote, or a marketer looking to upskill, this course will give you an overview of the latest tactics and strategies, to help you stay ahead.

You will discover how to create successful campaigns, using tools such as search engine optimisation and paid search, affiliate and influencer marketing, and social media marketing. We will also look at how to increase conversions once you have engaged your audience, and how to build online communities.

The course is highly practical, and each week you will put the learning into practice with realistic assignments and get personal feedback on your work from an expert tutor. There will be lively sessions each week with your tutor and a small and global group of classmates, and you will learn from tutor presentations, case studies, and classroom discussions and Q&A.

By the end of the course you will be equipped with a range of tools and tactics you can use to design your own campaigns and strategies and will have a new understanding of the world of digital fashion marketing.


  • An introduction to core fashion marketing strategies
  • How to researching the fashion market
  • social media strategy and an introduction to each platform
  • Branding: carving a coherent social presence across multiple channels
  • Creating content for Facebook and Instagram and tips for getting discovered
  • How to communicate your brand values and image
  • Integrated shopping: from social to sales
  • The role of the fashion influencers and how to work with them
  • Designing a successful advertising campaign
  • How to create an editorial calendar
  • Building and maintaining consumer relationships in online communities
  • An introduction to affiliate marketing, up-sells, funnels, and the subscription model
  • The top ways to market your fashion business online
  • An overview of the analytical tools used in fashion marketing
  • The importance of teamwork and where to find collaborators
  • Tips and tricks for networking effectively

Student Reviews:

"With the help of the tutor the content covered in the class was apt to my knowledge and has helped me understand the fashion market deeper. She imparted such good knowledge with us and answered all of our topics of interest with amazing examples and strategies." - Tanya Luthra, Freelance Wardrobe Stylist

Course Outcomes:
By the end of the course you will have;

  • Have a good grasp of the main channels fashion brands and influencers use to communicate with their customers digitally
  • Learned about the current trends in digital marketing
  • Become aware of how analytical tools enable brands to develop their products and understand their target audiences better
  • Gained insight into the importance of pricing in a successful digital marketing campaign
  • Received personalised feedback from your tutor, an industry expert on each of your assignments

Who is Digital Marketing for Fashion (Online Short Course) for?
This course is designed for anyone who works in fashion or for those who want to learn how the industry operates online. The course is focused on how a strong online presence drives profits and will, therefore, be particularly useful for those considering launching their own fashion brand, business, or blog. You will receive an introduction to the best digital marketing strategies used in the industry today.

Level: Beginners

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Paul McGregor fronts various successful online businesses, most recently Mens Fashion Magazine. Having being highlighted as an up and coming force in the menswear industry, Paul has been featured and interviewed by a variety of brands and publications including GQ, Vogue, Reiss, French Connection, River Island, Burton plus more. Paul takes a personal approach to every lesson, and consistently offers advice to students after courses have finished.


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

  • Paper and pen to take notes during live sessions

Available dates