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Short Course

Visual Merchandising Trends for Digital Retail Webinar

Visual Merchandising Student Work on Laptop
Central Saint Martins

This two-hour webinar will focus on Visual Merchandising trends, techniques and principles for online and digital retail.

Course description

During this two-hour session, we will explore how we can apply visual merchandising techniques and principles to E-Commerce.

We will be looking at how we can transfer the customers' in-store physical experience to digital retail through visual merchandising. During the session, we will explore how to make the customer engage with theatre and newness and how this can help drive sales opportunities, as well as reflect your individual brand image online.

Who should attend this session?

This webinar is aimed at Visual Merchandisers, Digital Marketing Teams, Retailers, Independent Business Owners, or those who aspire to work within the Visual Merchandising, Retail and Digital industries.


After this session, you will:

  • Have an insight on how to apply Visual Merchandising principles across E-Commerce and Digital Channels
  • Gain an understanding of how to create a strong brand presence through effective Visual Merchandising techniques, combining both in-store and online retail experiences
  • Understand the importance of treating your home page as your store window, creating a sense of theatre for the customer online
  • Be encouraged to think about how to apply effective link selling techniques digitally on online platforms
  • Have an understanding of the importance of digital product positioning to maximise your customer’s focus

Each webinar will feature:

  • Expert knowledge from industry professionals
  • Opportunities to meet other like-minded creatives
  • A chance to join the conversation with a live Q&A
  • Our webinar sessions are aimed at anyone looking to upskill and develop their professional practices. Participants will receive a certificate upon completion.

We have other webinar sessions coming up soon. See our full webinars list.

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.


Topics to be covered:

  • Key Visual Merchandising principles for E-Commerce Retail
  • Creating a strong digital brand presence to link to the physical experience instore
  • Applying link selling to digital channels
  • The importance of digital product positioning
  • Creating your virtual shop window


To take part in this webinar session you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here -

We recommend you have:

  • A notebook
  • A pen
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