Fashion both shapes and reflects modern culture and society, and is closely related to constructions and reconstructions of identify. As society and fashion customers become increasingly aware of issues around identity, it becomes more and more important for fashion industry leaders to understand these trends, to protect their brands and understand how demand is evolving.
In this course you will gain an understanding of how recent debates about consumption, the body, identity, race and gender are affecting the fashion industry. We will approach the topic first by examining fashion as a visual language and form of cultural production, looking at classical and contemporary approaches to fashion and dress. Then, through this lens we will look at case studies and current debates, to understand their impact on the industry and to discuss how we should approach these factors when designing for, marketing to or presenting images in todays fluid and woke society of consumers.
By the end of the course you will have an understanding of;
- Theories in Fashion, race and gender discourse and the effects of perceived identities
- Defining fashion as a visual language from a sociological perspective, yet a communication tool used to purvey our identities
- What role the producers of culture have on our buying behaivors and how to communicate with consumers more effectively
- Fashion marketing concepts and how to diversify campaign strategies for your consumer
Who is Fashion and Diversity Online Short Course for?
This course is perfect for fashion marketing and management professionals seeking to avoid pitfalls in communicating with consumers today, or for any student seeking an introduction into the sociological perspectives of how fashion shapes our identities and vice versa.
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
- Fashion as a visual language vs. communication tool
- Creation and diffusion of fashion consumer culture (class and status)
- Fashion and feminism: the image of women yesterday and today
- Fashion and gender: apparel and campaigns reflect identity acceptance and fluidity
- Fashion cycle and process
- Democratizing fashion: streetwear and cultural appropriation
- Modesty: Fashion and religious dress
- The art of fashion: curation and expression
Online short course materials
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net