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Fashion and Diversity (Online Short Course)

Fashion and Diversity (Online Short Course)

London College of Fashion
Taught by
Jennifer Williams-Baffoe


Fashion both shapes and reflects modern culture and society, and is closely related to constructions and reconstructions of identify. As society and fashion customers become increasingly aware of issues around identity, it becomes more and more important for fashion industry leaders to understand these trends, to protect their brands and understand how demand is evolving.

In this course you will gain an understanding of how recent debates about consumption, the body, identity, race and gender are affecting the fashion industry. We will approach the topic first by examining fashion as a visual language and form of cultural production, looking at classical and contemporary approaches to fashion and dress. Then, through this lens we will look at case studies and current debates, to understand their impact on the industry and to discuss how we should approach these factors when designing for, marketing to or presenting images in today’s fluid and ‘woke’ society of consumers.


  • Fashion as a visual language vs. communication tool
  • Creation and diffusion of fashion consumer culture (class and status)
  • Fashion and feminism: the image of women yesterday and today
  • Fashion and gender: apparel and campaigns reflect identity acceptance and fluidity
  • Fashion cycle and process
  • Democratizing fashion: streetwear and cultural appropriation
  • Modesty: Fashion and religious dress
  • The art of fashion: curation and expression

Course Outcomes:
By the end of the course you will have an understanding of;

  • Theories in Fashion, race and gender discourse and the effects of perceived identities
  • Defining fashion as a visual language from a sociological perspective, yet a communication tool used to purvey our identities
  • What role the producers of culture have on our buying behaivors and how to communicate with consumers more effectively
  • Fashion marketing concepts and how to diversify campaign strategies for your consumer

Who is Fashion and Diversity (Online Short Course) for?
This course is perfect for fashion marketing and management professionals seeking to avoid pitfalls in communicating with consumers today, or for any student seeking an introduction into the sociological perspectives of how fashion shapes our identities and vice versa.

Level:  All levels.

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Jennifer Williams-Baffoe is an international fashion and creative industry business consultant and has worked for many organisations such as The Fashion and Textiles Museum, The British Fashion Council and The British Apparel and Textile Confederation. Jennifer is a short course tutor at Central Saint Martins and The London College of Fashion and is the author of The British Fashion Councils Designer Manufacturer Handbook. Jennifer is also a consultant for the United Nations on their Ethical Fashion Initiative Project


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen
  • A recent computer with a recent operating system    
  • An up-to-date version of Google Chrome    
  • Microphone (a headset with microphone/headphones is recommended)    
  • Headphones    
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates