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Content Marketing Online Short Course

Course description

Content Marketing Online is ideal if you are interested in exploring new and creative ways of promoting brands, products or services. In the ever-changing landscape, consumers want engagement not sales pitches, and content marketing offers the opportunity to create valuable, targeted and measurable marketing activity both on and offline. By utilizing a range of content marketing methods, such as blogs, video content, interviews, infographics and more, you can increase your organic or paid growth for either B2B or B2This course gives an overview of the latest content marketing thinking, tools and channels for both digital marketing and print marketing strategies.

Who is Content Marketing Online Short Course for?

This course is ideal for marketers, business owners, or anyone with a cause, product, or service they want to promote in a cost-effective way.

Course Outcomes

By the end of this course you should have;

  • Defined clear business and marketing objectives, and undertaken targeted market research that will help you to reach realistic marketing goals
  • Developed an understanding of how to reach new audiences and retain current customers
  • Created innovative and effective content across off and online marketing channels
  • Learnt how content marketing sits alongside social media, PR and traditional marketing activities
  • Received personalised feedback on your work from your tutor

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

Enquire about this course and we will contact you when new dates are published.

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen

Details

Topics covered

  • Understanding audience and brand
  • Consumer behaviour
  • Content marketing toolkit
  • Engaging storytelling
  • Setting objectives
  • Integrating content marketing with social media activity
  • Analytics

Reviews

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Layal C., former student "Solid foundation in content marketing, engaging lecturer and useful tasks." Matthew Smitherman, Content & Communications Specialist with a background in the education, youth and social care sectors, based in London

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Not sure why the Layal C., former student part is in there but I have left it incase it has a purpose!
Meet the Tutor:

This online short course will give you valuable insight into the world of content marketing. You will gain practical skills in a range of content mediums such as blogs and videos. Suitable for a business or project in any industry.

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