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Content Marketing (Online Short Course)

Content Marketing (Online Short Course)

London College of Communication
Taught by
Joe Shervell


Content Marketing Online is ideal if you are interested in exploring new and creative ways of promoting brands, products or services. In the ever-changing landscape, consumers want engagement not sales pitches, and content marketing offers the opportunity to create valuable, targeted and measurable marketing activity both on and offline. By utilizing a range of content marketing methods, such as blogs, video content, interviews, infographics and more, you can increase your organic or paid growth for either B2B or B2C. This course gives an overview of the latest content marketing thinking, tools and channels for both digital marketing and print marketing strategies.

Topics Covered

  • Understanding audience and brand
  • Consumer behaviour
  • Content marketing toolkit
  • Engaging storytelling
  • Setting objectives
  • Integrating content marketing with social media activity
  • Analytics

Course Outcomes
By the end of this course you should have;

  • Defined clear business and marketing objectives, and undertaken targeted market research that will help you to reach realistic marketing goals
  • Developed an understanding of how to reach new audiences and retain current customers
  • Created innovative and effective content across off and online marketing channels
  • Learnt how content marketing sits alongside social media, PR and traditional marketing activities
  • Received personalised feedback on your work from your tutor

Who is Content Marketing (Online) for
This course is ideal for marketers, business owners, or anyone with a cause, product, or service they want to promote in a cost-effective way.

Level: Beginner

Please note: This course is for students aged 18 and over

Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communication wherever you are in the world. Additionally all LCC Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCC Certificate upon completion

Further details about this course and others offered at LCC can be found here or you can check the Online Short Courses FAQ page for more details about how the courses are delivered
Please note that all courses are taught in UK time. To check and compare times please click here

Tutor Description

Joe Shervell is an digital marketing expert who specialises in helping small businesses compete with their better-funded, better-known rivals.
Joe currently manages his own agency (alongside an e-commerce store) and works as a marketing consultant with businesses of all shapes and sizes. Throughout his career, his campaigns have been nominated for several awards, and he has worked with many of the biggest agencies in the UK. 
Joe’s focus is always on maximising profit, and that’s why he has dedicated his career to organic search – the area of marketing which has the greatest return on investment but requires dedication and strategy to achieve. 
By working with clients in all niches, from textiles and fashion through to fintech and charities, Joe has learned the fundamentals that underpin all SEO success: the technical aspects of a website; the optimisation of the pages on a website; and the art of earning backlinks through off-site coverage.
Joe has worked with clients such as Travelzoo, Totaljobs, Capita, Epilepsy Action, Millennium Hotels, and dozens more across a wide variety of industries. 

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.