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Creative Industries Business Planning Online Short Course

Course description

Learn how to build a business plan for an existing business or business idea in the creative industries. Through a combination of lectures, group exercises and individual research, you will reflect on your practices, industries and ambitions and build these into a planning document. This document will enable you to tell the story of your business to clients and funders, using words and figures. A key focus of will be on identifying the role different forms of capital will play in your business model and creating financial projections for the next few years.

You will learn how to conduct relevant market research that will help you find opportunities in your industry and target market and teach you how test your entrepreneurial ideas with potential clients. These will inform marketing strategies that are effective and have a high return on investment.

You will complete mapping exercises to identify the relationships you need to serve your client base and create an appropriate organisation structure.

Who Should Attend

This course is designed for you if you have a creative business or a idea for a creative business. This could be in advertising, architecture, art, craft, design, digital, fashion, film, music, theatre, publishing, video games or any other of the creative industries.

Course Outcomes

By the end of this course you will:

  • Have created a document that will help focus your efforts as a self-employed creative practitioner or entrepreneur
  • Know how to conduct market research relevant to your business ideas
  • Be able to identify market opportunities and target demographics
  • Embed entrepreneurial trials and innovative capacity into a business or organisation
  • Communicate the story of your business to clients and funders
  • Leave with a personalised business mode and marketing strategy

Clear, easy to understand lessons:

  • Our tutors will explain in easy to understand accessible English, if they use any special terminology we make sure they explain what it is they mean.
  • New methodologies will be explained to you in a way thats crystal clear and easy to understand.
  • We even include live demonstrations of particular techniques so that you can see exactly how things should be done.
  • We also offer a bunch of learning resources for you to access outside of the live lessons. This allows you to ensure you are up to date and you can practice and review the things that are important to you. Practice makes perfect after all!

Live interactive classrooms:

  • We like to do things the right way, that's why all of our online classes are live, you won't find any recordings here (well apart from the recording we provide in case you miss a live session)
  • Expect live interaction with your classmates from around the world, our students come from far and wide
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Discuss topics related to your course in real time via your microphone and camera or if you're not feeling brave, in the chat box
  • Miss a class? Thats ok you can catch up in a recording which is available for 2 weeks after your course runs

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • However we always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are a great addition to your C

All our online short courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes as our face to face courses
  • Lesson recordings, for review, so you never have to miss a class
  • Access to the virtual learning environment with course content
  • Forums for support
  • 2 weeks online access to the recordings of the live classroom sessions

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.


Topics covered

  • Market Research
  • Prototyping
  • Advertising and Marketing
  • Innovation
  • Forms of Capital
  • Intellectual Property
  • Structure and Management
  • Cash-flows and Financial Projections
  • Funding and Investment
  • Pitches and Presentations


Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here -

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

At Creative Industries Business Planning Short Course you will build a business plan for your creative company, from prototyping to marketing and cash-flow taught at London College of Communication.

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