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Alumni Profile: Prudence Djajadi, MA Graphic Design Communication

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Written by
emilyfrench
Published date
18 January 2016

Prudence Djajadi graduated from MA Graphic Design Communication in 2013. Here she talks to us about her time on the course and what she thinks about the future of graphic and interaction design.

“I chose to study the MA Graphic Design Communication course at Chelsea due to the multidisciplinary and experimental learning approach the course offers. I was also taken aback by Chelsea’s enchanting Victorian architecture the moment I stepped in to the university when I paid a visit during the open day.

My time at Chelsea was motivating, challenging and inspirational. Completing the MA has helped me to think deeper and more critically, not just regarding design related issues, but also in other areas! I started paying more attention to my design concepts before the execution stage and obviously asking a lot of questions with regards to how my concept could be accepted in society whilst at the same time communicating the intended message.

Action! Interactive project by Prudence Djadjadi

Action! Interactive project by Prudence Djadjadi

I really enjoyed the weekly critique on the course and the great lecturers who were always there to help you whenever you need them and would recommend you to the right person whenever you needed help with projects.

As a design student who requires a daily dose of visual goodness, I regard London as being the best place to study design – the free art galleries and museum located everywhere around the city or even the hidden ones are truly enticing. Design and technology in London are very advanced and the visual resources are immense which motivated me to push my own projects further.

During my time at Chelsea I started to discover my passion in interaction and digital design, and I know focus on this aspect in my practice.

Prudence Djadjadi's studio

Since graduating from Chelsea I have been freelancing and lecturing at Lasalle College International, a design institution in Jakarta. In November 2015, I participated in the Future Assembly which is an emerging technology event in Melbourne. There I exhibited the project I developed during my MA called Action! The interactive cinema experience.  I am currently travelling and working in Australia and have recently been contracted by one of the emerging digital design companies in Melbourne called Hardhat Digital, to work on projects for a number of leading Australian brands.

I see the term graphic design starting to fade in the digital age and shifting more towards the communication aspect. Eventually graphic design will be required to entail multidisciplinary approaches as opposed to focusing on the traditional approach. With the advancement of technology, I envision graphic design will need to adapt to emerging technologies in order to appeal to society.”

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Find out more about MA Graphic Design Communication at Chelsea on our website.

See more of Prudence’s work on her website