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Creative Direction Online Short Course

Course description

This course will teach students from a range of backgrounds including Fashion, Architecture and Advertising, how to become Creative Directors. Creative Directors play a key role in design and advertising agencies, as well as in brands and companies. They are generally responsible for, and leaders of, a group of creatives (art directors, copywriters, designers, photographers, video producers, etc.): from print to web, from TV to radio, from automotive to fashion. Creative Directors have the last word on everything that will be communicated to the customer. They have the skills to understand the needs of customers and are responsible for the recruiting of team members.

Outcomes

By the end of this course you will understand the role of the Creative Director and have worked on projects that mimic the work of a creative director.

Who should take this course?

This course is suitable for Art Directors, Designers, Photographers, Creative students and professionals who wish to enhance their skills in creative Direction. This is a natural follow on course for students who have completed Art Direction, Fashion Styling, other Photography or Graphic Design courses at Central Saint Martins.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

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Materials

Please bring to your first session:

  • A pencil and note pad.

Details

Topics covered

  • An introduction to the role of Creative Director
  • How to use contemporary trends and campaigns
  • Managing creative
  • Working on Creative briefs
  • Pitching to clients
  • Practical exercises working on live briefs from real clients, planning an integrated campaign

Reviews

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We're working through our student reviews and will add to this section shortly! In the meantime, why don't you check out our stories where you will find out lots about our students and their experiences.
Meet the Tutor:

This course introduces you to the role of Creative Director. Learn how to use contemporary trends and campaigns, manage creatives, work on creative briefs and pitch to clients, through practical exercises working on live briefs from real clients.

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