Buying and Merchandising for Beauty Retail Online Short Course

Course description

Beauty is the driver for footfall in most retail environments, and by its nature is a fast moving intense environment with a great deal of detail and unseen activity supporting it. Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and understanding of customers and trends to get results in these complex multi-brand retail environments.

This course will expose the inner workings of Beauty departments and give you a greater understanding of the sector, and the key drivers for retail success. It is ideal if you are looking for a new challenge or promotion, or are planning to work in the cosmetics industry. You will learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments.

Course Outcomes:

By the end of the course you will have an understanding of;

• The role of the beauty buyer
• basic buying and merchandising disciplines
• the dynamics between the brands in a beauty department
• the Retailer/ Supplier relationship
• effective buying and marketing techniques to drive sales

Who is Buying and Merchandising for Beauty Brands Online Short Course for?

This course is a perfect introduction for anyone interested in working within Beauty as a Buyer or Merchandiser and for those in associated roles who would like a greater understanding of the bigger picture.

All our Online Short Courses include:

• Live online lessons with the same tutors
• The same course content and learning outcomes
• Lesson recordings, for review
• Access to VLE with course content
• Forums for support
• 2 weeks online access
• Certificate upon completion

Please note that all courses are taught in UK time.